Importance of Having an Ecommerce Solution for Your Website

Be honest with yourself! How many times did you make a purchase online on an eCommerce site? You can't say a Nay if you are living in the digitized world! 

The need for eCommerce websites has skyrocketed! People love shopping online. Relaxing on your sofa and sailing through an eCommerce website, landing on the required product, paying the bill online, Guess what? You just made a purchase swiftly, relaxed and in no time!

The comfort these eCommerce websites have at their end has increased the number of consumers.  

If you are thinking about an eCommerce solution of a website, this article can be an eye-opener. Follow the article closely for extensive understanding.

What is a Complete eCommerce Solution?

A complete eCommerce solution is a platform where a shop owner can buy and sell his products online.

But a complete eCommerce solution can meet many other features exceeding your expectations.

The complete eCommerce solutions are broadly classified into 

• Front-end Features 

• Back-end Features

Front-end Features

The User interface is the front-end feature of the eCommerce solution. Your customers directly interact with the features of the website. Simply, it is the communication between humans and machines. Some of the front-end features are:

• Customer-login

• Search Bar

• Shopping cart

• Product Lists

• Product Pages

• Recommendations

• Personalized items

• Product Builders

and there are many more features that fall under the category of the front-end features. Be sure to include these features on your eCommerce website.

Back-end Features

Precisely, back-end features are the coding that runs your website. When a client clicks on a button, its the back-end feature that pops up/ land on the requested page. Some of the back-end features are,

• Dashboard

• Product Database

• Payment processing

• Administration Management

• Inventory Management

• Sitemap

• Store Management

Consider adding up these back-end features for a satisfactory customer-driven experience.

Is eCommerce right for you?

Deciding whether to go for an eCommerce website needs more groundwork than you could imagine. So, you have a certain amount of knowledge in what is a complete eCommerce website. 

Still, you can look out to your business environment to take up the decision. Ask these three questions to you

#1 Do your competitors own a full eCommerce solution for their website?

#2 Do you sell a range of products and want to meet a multitude of people to sell your products?

#3 Have you received many requests and feedbacks for facilitating online purchases?

At the end of these three questions, if you are nodding yes for all three, without any further ado, consider going for an eCommerce.

Signs eCommerce is not the right option for you!

Even though, eCommerce solutions for a business might be the need of the hour! But, still choosing whether to go with one depends on the type of business you own.

There are businesses, you can run without a complete eCommerce solution, choosing it wisely can save your money! 

If you offer customized business services and solutions, then the eCommerce website design is not a good fit for you.

Not interested in a Full eCommerce Solution?

Businesses grow every day in a wide-range. Locating where you fall lies the essence of going for a complete eCommerce solution. There are businesses that do not need a complete eCommerce solution.

Ask your eCommerce developer to work on the requirements of your business. Based on your requirements you can design your website and provide it with the required solutions you and your customers need.

Wrap-up!

With the growth of the latest technologies and advancement, the need for eCommerce solutions for websites is always there! But, before rushing to one! Doing small research on how the eCommerce platform can benefit your customers, and do your business really need an eCommerce solution can help you land on the better decision!

By all means, if your website needs eCommerce solutions to support, and if you are looking for the best eCommerce development company in Malaysia, reach out to Openwave. Openwave is the leading Malaysian software solution provider with hundreds of satisfactory over a decade! Call us today for a free quote!

Ways To Achieve Success in E-commerce

Tips For Achieving Ecommerce Success

A popular strategy of taking your eCommerce store online is rocking the word. Irrespective of the size of your store, let it be a petty shop, an MNC level business, or an eCommerce store with mid-level business growth, everybody wants to take their retail store online.

The widely spread idea is taking your eCommerce business online can explode into massive success and make you a millionaire. Is the idea true? To grow your business, professionalism and strategies determine to make or break your business success. Processes like offering products or services, undertaking orders, accepting payment, fulfilling, tracking, shipping, billing, and invoicing, you understand how technological advancement can increase your business revenue. 

To make every dream come true, and help companies of all sizes kick-start, their eCommerce growth, Adobe with its partners has developed Rapid Deployment Packages (RDPs) with three distinct packages to uplift eCommerce business performance that are predicted accelerate into 2021.

The three-defines packages in the RDP include Starter, Express, or Accelerator. Clients can choose a package that best fits their business demands.

STARTER

Aspiring towards aggressive growth? Then, the starter package is all you need to achieve fast success stories. The starter RDP delivers a fast time-to-value and does not require a great deal of technical integration. 

EXPRESS

Already have an eCommerce store? Want to take it to the next level? Express RDP is your right solution. The package is suitable for all business models such as B2B, B2C, and hybrid businesses. 

ACCELERATOR

 

Accelerators RDP is an industry-specific package with a set of favored extensions, applications, and custom configurations to catapult the eCommerce store experience.

WRAPPING UP!

COVID-19 has adversely affected businesses and lives around the globe. No business was ready to face such a pandemic that would turn upside down their success stories. Through these hard times, businesses have understood the importance of going for a full-swing online store and how online stores has made more than 60% of revenue increase even amid this pandemic. 

Looking for the Best Ecommerce Development Company in Malaysia? Catapult the height of your business, increase sales, and improve revenue by building a scalable, flexible, and light-weight eCommerce solution! Reach out to Openwave today to make your dream into reality in no time and get a free quote! 

Top 5 E-commerce Strategies You Have to Be Doing Post-Coronavirus Lockdown

The coronavirus outbreak has turned the world upside down. Many business owners have lost their businesses and looking for a trace to arise and shine again.

There are still businesses that have seen a hike and increased their sales funnel successfully having their businesses established online.

Here are some tips and strategies you can follow after the COVID-19 lockdown.

Stay Connected With Your Customers

Put all efforts to stay connected with your customers. Keep them knowing you are still for them following all security measures and every employee is following the regulations that are to be followed. Send them emails, and be regular in posting on a different social media platform.

Coupons and Gift Cards

Many services like beauty salons, restaurants, and travel agencies are going through a serious phase of their business lifeline. Promoting your business with coupons and gift cards will attract customers and will help you get through the situation until everything settles down right.

Live Streaming

Doctors, therapists, tutors, and many other service providers are live streaming to connect with their clients. If you own a service that can solve people’s queries online, go on a live stream. Let people connect you and tell them your queries, and solve them online.

Waive Off Shipping Fee

Customers now don’t stick to a certain online store. They have a list of eCommerce stores they are a big fan. To attract huge business crowd towards your business, waive off the shipping fee. Customers shop online to save money! Better understand the situation to be more productive!

Help locals and go global!

One brilliant way to boost your business is to hire local laborers to work for you. Local workers can simplify the tasks by reaching the client's place and also you are bringing food to someone during the quarantine as well.

Wrap-up!

Let’s clearly understand the world is for the survival of the fittest. We have to make efforts and become more flexible to sustain and prosper amid these natural disasters and challenges! Openwave is one of the best e-commerce solution providers in Malaysia! Drop us a line to talk to our experts! We would be happy to help you.

4 Smart ways professionals can promote their practice during the holidays

For professionals who own and operate independent practices such as dental clinics, legal services, and nursing homes, the most effective way of marketing is usually “word-of-mouth marketing”. However, the holiday season presents a great opportunity for such small businesses to promote themselves subtly via other means and get a good response from the market.

 By investing in a good website revamp and implementing the following tricks, small enterprises can capture the attention of the market:

Holiday Theme: This is the most important way to entice your target audience. By redesigning your website to match the colors of the holiday season, you can evoke a pleasant response from users who are likely to spend more time on your website and improve site traffic. It can also promote goodwill and improve the trust customers place on the brand.

End of Year Benefits Reminder: This is another way in which businesses can improve their revenue. By declaring the lapse of yearly benefits and loyalty points on 31st December, businesses can motivate more customers to avail their services before the year ends. This way, more footfalls can be generated and the revenue can be shored up.

E-commerce website development

Special Offers: Small businesses can usually suffer from a lean period during the rest of the year. By announcing special offers ahead of the holiday season, the likelihood of boosting revenues increases. Special offers and discounts also go a long way in bringing in new and curious customers, which is a great way of reducing margins to increase customer base.

Free Gifts: Gifts and goodies are a great way of promoting your practice. By distributing goodies that bear your brand’s logo, businesses can serve marketing props that become a part of the lifestyle of the customers. The choice of gifts, however, is very important. It can either be a coupon that merely offers a percentage of savings or it can be a useful gift such as a calendar or diary that the customers chance upon every day.

If you are looking for assistance to help you revamp your website, get in touch with Openwave, a globally acclaimed IT solutions provider with end-to-end service in web development and design. 

Our team of developers is highly-experienced in holiday season revamp and helps businesses boost their brand and revenue by optimizing holiday marketing.

5 essential upgrades that eCommerce can bring to your retail business

The transition from offline retail to online retail is one exercise that most traditional players are apprehensive of. But as time shows, people who display inertia towards emerging trends are the ones who usually get left behind and go out of relevance. So, several traditional brick-and-mortar retail chains are embracing the eCommerce business model, albeit reluctantly. 

However, what such players fail to realize is the fact that eCommerce can go a long way in streamlining their sales and give them a better bang for the buck in term of RoI.

The following features that are common to all eCommerce sites offer them a great edge over the traditional model:

Site Search: This is the most useful functionality that is desired by all consumers. By being able to search for what they want, businesses provide consumers with the luxury of options, which they relish. Having a site search features that turns up a healthy mix of results can drive traffic and lead to more sales.

Inventory Management: Inventory management is a critical aspect of all retail businesses. Building an inventory management feature that is capable of keeping track of orders is essential. Updating the availability stocks after the completion of each order can help businesses plan for a rise in demand and stock their warehouses accordingly.

Vendor Management: While inventory management helps keep track of products that are going out, vendor management tracks products that are coming in. This helps in streamlining the ordering process and makes reordering of products easier. Such functionality is useful for businesses as it can help them maintain sufficient stocks ahead of demand.

E-commerce Website development

Cart Abandonment: Studies show that 77% of shoppers abandon their carts before checkout. Catering to this customer segment and convincing them to complete their checkout can lead to a significant boost in revenues. An automated tool that indicates cart abandonment can help businesses greatly.

Live Chat: This ranks as the most crucial feature that is offered by eCommerce sites. Live chat feature helps customers seek redressal in real-time and get their issues sorted. This is helpful for businesses to as it helps build customer loyalty and reduce the impact of poaching by other websites.

Implementing these features while building an online shopping cart is crucial for offering a hassle-free shopping experience for customers. If you are a business looking to transition from offline sales to online sales, the team at Openwave can help by catering to all your website needs. 

We are a reputed eCommerce website development company in Malaysia. Get in touch with our sales team and to receive a free quote today!

How can businesses leverage social media to boost their sales?

This is the age of Social Media. With more than a billion users that throng the walls of Facebook and Instagram, Social Media is the new frontier as far as digital marketing is concerned. With users having the luxury to share their likes and dislikes, eCommerce websites and businesses have a real advantage when it comes to knowing more about their customers to serve them better. 

For online shopping companies that are looking to make the best out of social media, a well-drawn plan is crucial if they are looking to make better returns on their marketing spends and reduce their customer acquisition costs.

Here are a few strategies that can be used to derive better results using social media:

Post consistently:
 
“Out of sight, Out of mind.” This applies quite aptly in the domain of social media. For businesses that are looking to increase engagement with their target audience and customers, they should offer them something to engage with. By posting content that can be useful to their followers; social media pages can increase engagement in terms of comments and shares. 

E-commerce website development

Use pictures while posting on Facebook:
 
The Facebook feed is an endless scroll of information ranging from cat videos to sponsored content. For your posts to garner more attention, always add a relevant poster, infographic or photos with your posts. This increases the probability of the audience stumbling on the post and clicking on the redirect links.

Use a “Call to Action” in all posts
 
By using a “Call to Action,” businesses can encourage their target audience or customers to check out their websites or try a demo of their products. This help businesses generate more leads and understand more about the segment of the audience that has been responding to their posts. Such valuable information can often be handy for eCommerce websites.

Aspire for a successful campaign
 
Word of mouth still has great relevance in marketing as it is still the only form of marketing where average conversion rates are quite high. Hence, eCommerce websites should focus on promoting their products in a manner that does not require any bought and paid for customers. 

The best way to accomplish this is to hire eCommerce experts who can help devise creative ad campaigns that have the potential to go viral.

For online shopping companies looking to incorporate the aforementioned suggestions on their websites, the best way to go forward is to hire eCommerce developers who hold expertise in the markets. Choose Openwave, a reputed eCommerce Development Company in Malaysia.

The key design elements to follow when building an online shopping site

Never underestimate the power of visual design in selling your products to your customers. The more compelling it is, the better your sales and conversions. However, most retailers are keen on setting up a platform to enable online shopping, that they end up missing out on the details. 

A bland and boring website isn’t just an indication of the failure on part of your eCommerce website solution provider, but is rather a reflection of who you are. If you don’t want your brand’s personality to come across as unoriginal or dull, then you need to revamp it now and replace it with an attractive and structured site design.

Here are 5 design principles to follow during eCommerce website design:

1)    Design a stunning homepage
 
First impressions matter – and since your site’s homepage is the first thing that hits visitors, it has to be captivating enough to hold their attention. Take time to design the homepage. Display your best-selling products prominently. Use a slider to push important messages across, such as sales, promotions and other offers. 

2)    Don’t force them to sign-in
 
Have you ever come across a site that forced you to sign-in before taking a look at the products or purchasing something? What was your next move? You might’ve probably exited it out of sheer frustration.  Don’t make the same mistake on your eCommerce website.  People love to explore, so give them the freedom to do so without forcing them to register with you.

3)    Ease of navigation
 
If a customer arrives at your site looking for ‘chocolates’, is he/she able to get there within three clicks? If not, then you need to follow the three-click rule and make sure all the points on your website are accessible from all other points within three clicks.

E-commerce Website development

4)    Seamless checkouts
 
Multiple forms, endless form fields, and too many authentication steps make for a cumbersome checkout process. Time is precious, and customers won’t appreciate the fact that you’ve got a lengthy ordering process. Ask your e-Commerce websites development company to setup a simple one-step or two-step checkout process.

5)    Provide complete information
  
When designing your site, ensure that all the information related to delivery, order processing, and any other relevant details are mentioned in an organized manner. A lack of clear information will deter customers from placing orders on your eCommerce site.
 
Consider these five tips during eCommerce website design if you want to take your business to new heights. For professional assistance, you can always rely on experts. Hire eCommerce developers from Openwave today!