4 Smart ways professionals can promote their practice during the holidays

For professionals who own and operate independent practices such as dental clinics, legal services, and nursing homes, the most effective way of marketing is usually “word-of-mouth marketing”. However, the holiday season presents a great opportunity for such small businesses to promote themselves subtly via other means and get a good response from the market.

 By investing in a good website revamp and implementing the following tricks, small enterprises can capture the attention of the market:

Holiday Theme: This is the most important way to entice your target audience. By redesigning your website to match the colors of the holiday season, you can evoke a pleasant response from users who are likely to spend more time on your website and improve site traffic. It can also promote goodwill and improve the trust customers place on the brand.

End of Year Benefits Reminder: This is another way in which businesses can improve their revenue. By declaring the lapse of yearly benefits and loyalty points on 31st December, businesses can motivate more customers to avail their services before the year ends. This way, more footfalls can be generated and the revenue can be shored up.

E-commerce website development

Special Offers: Small businesses can usually suffer from a lean period during the rest of the year. By announcing special offers ahead of the holiday season, the likelihood of boosting revenues increases. Special offers and discounts also go a long way in bringing in new and curious customers, which is a great way of reducing margins to increase customer base.

Free Gifts: Gifts and goodies are a great way of promoting your practice. By distributing goodies that bear your brand’s logo, businesses can serve marketing props that become a part of the lifestyle of the customers. The choice of gifts, however, is very important. It can either be a coupon that merely offers a percentage of savings or it can be a useful gift such as a calendar or diary that the customers chance upon every day.

If you are looking for assistance to help you revamp your website, get in touch with Openwave, a globally acclaimed IT solutions provider with end-to-end service in web development and design. 

Our team of developers is highly-experienced in holiday season revamp and helps businesses boost their brand and revenue by optimizing holiday marketing.

7 Inspired Marketing Ideas that Will boost your Revenues this Holiday Season

Did you know that many eCommerce merchants make over 40% of their yearly revenue during the holiday season? A lot more people buy when Christmas comes around ever year, allowing businesses to make big profits – but only if they play their cards right.
 
Competition to attract online is expected to be high this year. Do you think your small business can go head-to-head with your competitors?
 
Here are some amazingly effective marketing ideas that can help you attract more online traffic and gain more revenue:

Redesign to spread the Christmas cheer
 
By getting your website to embrace the holiday spirit, you put customers into a festive mood and get them to look forward to buying from you during the holiday season. You can build a new landing page, use cheerful colors on your site, and change your logo to make your website look attractive.
 
Cater to mobile users 
 
By providing a smooth, omnichannel experience, you make your website much more accessible, especially to mobile users. By streamlining the checkout process and optimizing your site, you make it load faster on mobile devices.

 
Make sure you can handle increased demand
 
Are your servers and your inventory capable of handling increased demands placed on them by holiday shoppers? If your website goes down or you run out of popular products, your business is going to take a big hit. Make sure you can cope with increased demand for maximum revenue. 

Be helpful by creating a holiday gift guide
 
A holiday gift guide that helps customers know what to get for Christmas for their family and loved ones will not only be very useful, but it will also help you market your products and services in a very effective manner. 

Email marketing is a big money-spinner
 
Research tells us that in 2016, email marketing drove 20% of all holiday sales. You can take advantage of it to drive increased traffic your way this Christmas, though you need to make it unique to stand out from the rest. You can offer exclusive offers, for example, to get customers interested. 

Leverage the power of social media 
 
Buyers these days are very discerning – they read reviews about products before purchasing them. With social media, you can publish positive reviews about your products to build a better image about them, and also get access to a large user base. 

Don’t forget to plan for next year
 
Your work isn’t done with your holiday campaign: you can make money well into January and indeed all the year round by using remarketing techniques and targeting customers who bought from you with exclusive, targeted offers. 

With these marketing tips, your business revenue is all set to soar! If you’re still unsure on deploying an effective strategy, our expert developers can help.