How Mobile Apps are Transforming Leading Businesses across the World?

It’s 2017, an age where the mobile app industry is at its peak and consumers just can’t get enough of it. Providing a medium for businesses to connect with their customers, apps are an excellent way to forge profitable relationships and accelerate business growth. However, apps can do more than that! With enterprise mobile apps development gaining momentum, apps are now being used to streamline several business processes. 

How Are Businesses Using Apps?

Several businesses are using mobile apps to increase awareness, reinforce their brand and provide an effective channel of communication to customers. Besides, apps can give workplaces greater inter-connectivity, allowing employees access to vital data, boosting collaboration, improving work processes, automating manual tasks and provide better customer support in real-time. In fact, enterprise mobility solutions are growing at such a rapid rate that it’s expected to hit $500 billion by 2020.

Who’s Using it?

Some of the world’s renowned brands have already embraced the mobile revolution with welcome arms and own a mobile application that does more than boosting customer engagement. Here are a few examples of the same:

#1) Starbucks

The story of Starbucks’ mobile transformation is one that’s told all too often, providing inspiration to how a simple idea can reap rich dividends. Designed to allow its coffee aficionados to skip long queues and grab their favorite cup of hot coffee, till date the app has over 1,000,000 installs on Android, considerably boosting sales and increasing revenue.

#2) IKEA

The leading brand offering ready-to-assemble furniture has now come with an amazing app. You can take a picture of the place where you want to install the furniture in and visualize how it would look. With this innovative feature, IKEA has truly transformed the decision-making process of users.

#3) Nike

Nike, the manufacturer of world-class footwear, isn’t far behind in the race. The Nike+ Run Club app is a highly useful fitness training app that provides users a measure of their running sessions. It also incorporates social media and allows users to connect and compete with others users, making running more fun than ever.

#4) Domino’s Pizza 

Domino’s Pizza app needs no introduction. The app interconnects stores across the region and makes it easy for customers to choose what they need, customize toppings and get fresh pizza served right at their doorstep. 

#5) Shell

Shell, the global oil and gas giant, provides an app named ‘Shell motorist’ that not only markets their services, but also provides significant additional functionality. Users can plan their journey with shortest routes; locate the nearest Shell fuel pumps and more.

Want to transform your business with Mobile Apps Development? If so, you need to get in touch with the best mobile app development company in Malaysia. Talk to the experts at Openwave now!

Pros and Cons of Wearable Tech You Should Know

Wearable technology has been making waves globally since Apple introduced its first generation Apple Watch in 2015. While there were several wearable devices introduced in the market before the Apple Watch (like Fitbit HR), the device has become a global phenomenon and remains the most popular piece of wearable technology in the market.  

Mobile app development

Many people and organizations worldwide are on the fence about purchasing wearable technology, though. If you are planning to purchase some wearable tech in the future, here are some interesting facts we thought you should know:

Pros
 
1. Hands-free access to information: Wearable tech devices are designed to give you access to information without the constant need to tap buttons like you do with your smartphone. You can get access to information – like message notifications or a review about the place you are visiting – automatically or with a gesture. 

2. Healthcare Benefits: Wearable technology is being adopted by healthcare providers worldwide to make it easier to diagnose and treat diseases, as well as to help users keep track of their health needs.
3. They look good: Some wearables devices make a great fashion statement and can complement your regular casual or business look. 

Cons
 
1. Radiation and health care: While wearables can help you keep track of your health, some of them may emit heat and radiation that may hurt your body with prolonged use. 

2. They are harder to use because they are small: It’s harder to make accurate taps on or read content on the tiny screens most wearable devices have. Some are also positioned awkwardly, which makes it hard for them to be used conveniently. 

3. Low battery life at the moment: Wearable devices tend to have a short battery life. Manufacturers are doing their best to address this problem though by introducing solar panels for solar charging, or movement-based charging.  

As wearable technology advances, we expect the cons listed here to become irrelevant at some point in the future. Wearable technology is clearly here to stay – and, if you’re an entrepreneur or health care service provider, this is perhaps the best time to enter the market with a wearable product or an app. Consult Openwave to know more!

Here’s what you should keep in Mind While Building your Mobile App

App downloads on the Apple’s store crossed the 160 billion mark recently, and we’re likely to see a two hundred percent increase in app downloads over the next four years. Clearly, mobile apps are very popular at the moment and are only going to get more so. As a startup, this is the perfect time to make a mobile app for your business and take advantage of the mobile phenomenon.

To help make the process easier, here are some factors you should keep in mind while building your mobile app:

Do you know what your app is going to do?

Can you answer this question? If you’re taking too long to answer it, chances are you need to take a closer look at why you’re building a mobile app. Apps are supposed to provide a useful or unique service to customers and make life easier for them. Keep a clear goal in mind before starting work on it.

Adapt it to different screen sizes

You need to remember that people will use apps on smartphones as well as tablets, with big differences in screen sizes. Your app has to be accessible and look good on a variety of screen sizes. Also, communication apps tend to work better on smartphones and shopping apps on tablets.

Mobile app development

Do your developers know what they are doing?

If you’ve hired a development team, make sure they have experience in building apps. Some people hire developers who have experience building apps on Android but not iOS and ask them to build iOS apps, which sometimes end badly.

Use analytics tools to modify your app

You need to use analytics tools to find out how customers are using your app and make changes to it accordingly.

Promote your app as much as possible

Making an app is only the first step of the process – people need to know your app exists if you want them to download it. You need to spend some serious time promoting and marketing your app.

There are some app builders you can use for creating your app. However, it won’t be as polished compared to getting professional developers in Malaysia to do it for you.

Top Question to be Answered by Startups Before Building a Mobile App

The wheels of technology never fail to stop turning towards development. With the increasing need for a virtually connected world, smart devices have come to play a crucial role in our lives. Considering the growing need for a smart world, entrepreneurs are all set to brand their business by building their personalized mobile apps. While this is a positive sign that shows that they are keeping up with the trends, there are a few elements that the startups ignore before building their app. Here are the top 3 questions that startups have to ask before building their app: 

 

1. What is the purpose? 

 

It is true that mobile apps are in vogue these days, and successful organizations have reported a considerable growth in their business after launching their business app. But the question is, why are YOU doing it? Money and publicity cannot act as the sole driving force. Your actions have consequences. If you don’t have the passion for maintaining your business app and for tackling the challenges that come along with it, then your intentions towards building an app aren't right. Wealth and fame are secondary factors, passion and dedication come first. 

 

2. How much will my App cost? 

 

Just as curiosity kills the cat, faulty budgeting by enthusiastic startups for building an app has been found to ruin businesses. Don’t overvalue or undervalue the budget before building your app; keep it realistic. The quality of your app depends on the money you pay for it. Apart from the amount it would take for the developers to build your business app, you also need a substantial amount to market your app. Ensure that you have enough money to satisfy the financial requirements. If not, start looking for investors. A striking business and branding plan can help you attract investors.

3. What is so unique about your app?

The introduction of a plethora of smart devices has multiplied the demand for mobile apps. With the app stores filled with millions of applications to satiate the growing hunger of Smartphone users, there's a high chance that your app may never get noticed. What is so unique about your app that will make your users download it at the first glance? Ensure you establish a set of unique features to your app and offer a striking functionality. To stand out is the only way to stay ahead of the game. 

With expert developers, vast experience and a commitment to quality in delivery, Openwave has to be your choice for your business app.