5 reasons why your users could be uninstalling your app

Got a mobile application and wanting not to have it fizz off from the mobile phones and the frenzy of customers in time? Here are the key reasons which drive mobile users to take the harsh step of uninstalling most mobile applications in time.

Repetitive content
 
Content that is boring, plainly laid out text and not engaging is what turns off most users from mobile applications and drives them to uninstall these in most situations. 

Lack of flow

The last thing needed in your mobile application is that it is stuck on a single page and the users are not able to traverse it and explore the various functionalities which the mobile application offers. This is what drives a great level of disinterest for users.

Mobile App development

Extensive storage needs

Today it is all about being compact and precise and when it comes to mobile applications too, no smartphone user likes to have their internal phone memory being clogged by a heavy storage application. The heavy storage also makes the application bulky and harder to use smoothly.

Irritating and intrusive advertising

Although including advertisements in your mobile application is a great way to monetize it and earn from them, but over-doing it can surely bring in counter benefits. No user wants to be intoxicated with intrusive advertisements, which can considerably bring down the customer experience.

Annoying notifications

While push notifications are a great way to grab user attention and target them with personalized content, overdo it and you risk losing them forever. Use the feature moderately instead of bombarding them with notifications on frequent intervals.

Want to assimilate these important points in your mobile application design strategy? Then have Openwave develop the most efficient and well optimized mobile application for your business.

How to Quickly and Permanently Increase App User Engagement?

One in four users will abandon an app after a single use, a recent survey tells us. Only a small percentage of users – less than 40 – will use it more than a handful of times (less than 11). Clearly, developers aren’t focusing enough on user engagement. If you can’t engage users long-term, your mobile app will never be successful and will just cause a huge drain on resources.

Is there a way to minimize abandonment and ramp up user engagement? Here are some proven strategies that can help you do just that:

App Store Optimization
Your app needs to engage with users from the get-go. To do that, you need an attractive description page, positive reviews, beautiful pictures – all of which can be achieved with ASO techniques.

Onboarding
Onboarding is the process of welcoming a user and giving them an introduction to the product when they are using it for the first time. Doing that can help users feel at home and feel more positively about the product.

Push notification support
Some users completely forget about an application once they download it. You can always stay on their mind by sending regular messages or customized offers via push notifications.

Loyalty programs
Give users an incentive for using and coming back to your application often. Reward loyal users with badges, points, or even personal discounts.

Ad-free experience 
Nobody likes ads that detract from the experience. In fact, bombarding users with ads is probably the fastest way to get rid of them. If you must advertise, then keep it light!

Permissions and security
Don’t ask for permissions from users, beyond the basic ones – at least not before they trust your brand. Remind them politely, once in a while, about them.

Lightning-quick performance 
Users don’t want applications that take ages to open and also drain their battery. Build optimized software that runs lightning-quick without draining the battery.

Listening to feedback 
Always keep improving. Listen to user feedback and make them feel that you care about their suggestions, complaints, and concerns.

Working with mobile developers who’ve built successful applications in the past can work wonders for your project. Don’t think twice about teaming up with a mobile development company short-term to make your offering successful.