Mobile Applications And Its Benefits For Different Industries

Mobile applications ever since its appearance have made a huge impact on businesses and among consumers. Mobile applications have become a part of life and ever since mobile application usage, customer satisfaction and brand credibility have reached the peak. 

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This blog articulates the benefit of having a mobile app for your business and three major industries making the most out of these mobile apps. 

Customer Loyalty Programs

The only way to convert consumers into customers is by becoming a beneficial brand for them.

According to statistics, customers spend 18% more on the loyalty program. Customer loyalty programs attract customers by offering rewards and gifts and increases sales. Want to increase sales? Focus on Customer loyalty programs.

Mobile Apps Over eCommerce Websites 

Customers these days love instant responses. More than your eCommerce website, mobile apps can skyrocket your business. Shopping in mobile applications has become a trend. 

Increase Customer Engagement 

A big advantage of having a mobile app is, the app keeps your customers remembered of you whenever they open and swipe their mobile phones. 

Walking into a shop, picking up the items, paying the bills and goodbye. There will not be any customer engagement if your customer finds a better shopping place. With apps, they can stay in touch with you.

Mobile Bonanza! 

What could be as exciting as festival offers, promotional codes, rewards, and gifts? Sounds amazing, isn’t it?

Excite your customers and promote your products by offering rewards using the mobile app and witness an increase in the sales funnel. 

Brand Credibility

Having a mobile app gives your business a professional look. People trust a brand and become loyal customers when the business is more trustworthy and professional.

Getting your logo, mobile apps and function increase the trust customers have in your brand and increases customer credibility. 

3 Industries Utilizing Mobile Applications

The mobile application is no longer an option but, has become a requisite for your business. Three industries benefit the most from mobile applications they are, 

IT Industry 

Mobile applications have given rise to millions of tech-savvy mobile apps until now.

Gaming and Entertainment

Who can benefit the most from mobile apps, if not it is the gaming industry with $92.1 billion spent in creating them?

Education Industry

Schools, colleges and universities have invested in creating an individual mobile app to facilitate learning for students.

Looking for a top Mobile Application Development Company in Malaysia? Reach out to Openwave for tech-savvy and stunning mobile apps!

Development Overview And Cost Estimation For Media Apps Like TikTok

Previously known as Musical.ly, TikTok is a Chinese music video platform which enables users to create and edit musical videos. Behaving like a social media platform, it also allows them to share them with friends. The platform is known for the animations and entertainment it renders. Hosting a large music community worldwide, this music video maker app has established itself firmly. Moreover, its growth has been so phenomenal.

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Here are the development overview and its cost estimation for media apps like TikTok

Key Features And Functionality:

Simple UI: The UI designed by the developers of Tiktok is simply brilliant. The content that is uploaded is measured by hearts. When you open the app, it directly takes you to the feed, showing the videos which you are likely to be interested in. This gives you an amazing experience just as you enter the platform. Navigating through is not just easy but also fun!

Engaging Methods: The concept of measuring the video’s prominence with hearts is a great strategy employed by TikTok. This eliminates the thirst for gaining followers and prompts the chase of more hearts instead. Live-Ops are employed to keep the app fresh and lively with a gaming experience. It enables users to have healthy competition and stay engaged in it as long as possible. Additionally, the availability of several filters and captivation AR effects simply blows anyone's mind away!

Real-Time Analysis: This allows the admin to have a peek at their viewers and broadcasters live in a graphic representation. Moreover, real-time insights for app usage gives useful information to make informed decisions subsequently. Such incorporations will definitely empower media app development.

Video Streaming: This is the ultimate feature of TikTok. With enhanced video streaming capabilities, this platform offers you with captivating features to enhance your videos and put it for your friends to enjoy. For this, dedicated cloud servers are required. Before your videos get deleted, save them in the external storage if you want to. It is important to take care of copyright issues in this regard.

Geo-Location: Connecting users with other local users, the geo-location feature enables them to get in touch and collaborate with neighbors. If anyone is doing a live broadcast near your area, you will be notified and you get to participate in it.

Cost: TikTok provides an ultra smooth UX/UI and is racing with the fastest growing apps in the world. It is available in both Android and iOS. It is important to factor in the development time and the resources that would be required to develop for both platforms and render amazing user experience and interface. Additionally, the region where it was developed, the complexity of the design, and the number of hours taken to complete the project should be included in the estimation. Keeping all of these along with the basic features in mind, a rough estimate would be around $25,000.

While going for media app development sounds like a promising idea to ascend quickly in the market, compromising novelty and innovation will get you nowhere. It is key to bring in a new flavor and make useful alterations to the product. If you are looking for a professional Mobile App Development Company in Malaysia, get in touch with Openwave! Adept at we do, we have created a wide range of apps!

How to select the best platform for your first mobile app?

With the current surge in the number of mobile users across the world, there is a great deal of interest in owning and operating mobile applications today. But just the sheer amount of technical jargon and the stifling competition in these circles can leave a new app owner or developer with a world of questions. A very important question you should ask before you hire app developers in Malaysia should revolve around the most suitable platform on which to go about developing the first mobile app.

Here are a few smart strategies to choose between Android and iOS as the preferred platform for developing your first mobile app:

Go by market share
 
This is a great filtering point to help you make the choice easier, as Android serves around 85% of mobile apps, while the other 15 % are built on IoS. In addition, the former dominates geographies of Asia and Africa, while iOS users are predominantly based in US, Europe, and Australia. Depending on the intended target audience of your app, you can make the choice to go with either.

Choosing based on demographics

If you try and make the choice from a demographics standpoint, Android users come on an average from slightly lower income strata, while iOS users are some of the high earners and spenders. Even the level of engagement is higher in the case of the latter.

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Market Niche
 
iOS users have been seen to explore and download applications from all niches – sports, gaming, entertainment, education etc., while Android users have generally historically shown the preference for social engagement applications.

A probability of revenue generation
 
Historically, it has been the iOS users and not the Android ones who have shown the greatest probability to make app purchases on the store and this is why the chances of revenue generations for mobile app owners fare considerably better on iOS.

Perhaps the above strategies would have helped you establish the platform of your choice for your mobile application. If you want to make the best use of the platform and develop lucrative applications, then Openwave’s proven mobile app development services can add great value to your cause. Get to know about our service offerings today by contacting us!

5 Common Reasons Why Apps End Up In Failure And How To Avoid Them

You’ve got a great idea. You hire a good mobile application development company. You deploy a number of marketing campaigns. Yet, one fine day, you discover that all your invested resources and efforts have been washed down the drain, because your application failed to hit it off. This is not one man’s story but is rather true for many ambitious business owners who set out with high expectations but end up facing disappointment.

Success in the mobile app market is not always a result of bad luck. There are certain factors that can influence how your application performs. Here we’ve listed out a few common reasons why most apps fail to give you insight on what you must not do when hiring mobile application developers:

1) Falling Short On Market Research

Venturing blindly into development without adequate research is the best way to write down your application in the list of failures. It is vital to carry out a thorough market research, get to know your audience, analyze competition and find out what exactly will click with users.

2) Copying Something That Exists

Originality sells. You cannot expect your app to emulate the success of Amazon, simply because you’ve ripped it off entirely. Copying cannot get you anywhere. You need to ensure that your idea is unique to begin with and only then act on it.

3) Ignoring Performance Across Platforms

If your app works well on iPhone but not on iPad, it should send out a red flag. Maintaining consistency in performance across all devices is necessary to give your users the best experience. If you’re developing for multiple platforms, make sure you’re hiring mobile app designers with expertise in the same.

  

4) Poor App UX

If your application isn’t easy to use, has performance issues, loads slowly or has a lengthy registration or checkout process, you can be sure that it will fail. The UX is the key to attracting users and retaining them. The better it is, the better your chances of success.

5) Messing Up The App Launch

From the planning to the execution, you’ve done it all right. Then follows the launch; mess it up and you’ll find all your efforts being wasted before you know it.  Generate a pre-launch buzz, and have a solid marketing strategy in place. Also, once you’ve launched the app, you need to focus on continual improvement in order to sustain in the market.

Do you want to be a success story? Then team up with a leading Mobile App Development Company in Malaysia that has written hundreds of success stories for business clients around the world.

Building The Best Android App: 6 Factors That Contribute To Perfection

The Android app industry is growing at a rapid rate – and so is the number of people turning towards it for business development. However, success is something that eludes most of the apps that are launched in the market. While some mobile apps are the epitome of excellence, others fall short on several aspects and fail to make a mark. It’s true that not everyone can attain perfection, but achieving it to some degree is bound to assure success. Want to know what’s the secret to Android development of a perfect application? Find out.

Here’s a list of six ingredients that will help you build an Android application that’s perfect for your business:

#1) Brand Naming

Your application needs to reflect what your brand represents. If you’re already established, maintain consistency in colors, fonts and other factors that will link the audience right back to your business.

#2) Unique Ideas Sell The Most

Instead of hiring Android developers to build a run-of-the-mill product, think of something unique that users are yet to experience. Translating a novel idea into an application will find several takers.

#3) Cater To A Targeted Audience

Target the right audience and build something that’s specific to them. You can’t try to be everything at once. For instance, if you try to sell a gaming application to an audience comprised of business professionals, your audience is bound to feel underserved.

#4) User-Friendliness

Your mobile application should be a pleasure to use, and should not end up frustrating users to the point where they end up uninstalling it. Focus on the UX, and hire professional Android app developers for the same.

#5) Detail The Design

Design matters, because it’s the first thing that catches the user’s attention. Play your cards right, and you’ll find that your Android app becomes a hit. Pay attention to minute details and add elegant design touches that will make your app shine.

#6) Be Thorough With Testing

You can’t afford to release an app even with the smallest of error.  Even the simplest of glitch or bug can drive a user towards uninstalling your app. So, to ensure perfection, make sure you run iterative tests to rule out any flaws in the final product.

Never make compromises with development if you want to build something successful. Hire Android App Developers from Malaysia’s top IT firm to get a feature-rich and visually-enticing application built.

3 Guidelines You Must Follow To Pick The Best Mobile App Development Platform!

With the rise in the number of smartphone users, one thing is clear:  to survive is to build a mobile app. And that’s exactly what businesses around the world are doing! However, with the markets becoming increasingly saturated, it takes much more to succeed than merely building an app. What you build must be relevant, targeted, feature-rich, high performing and should have the capacity to uplift your business.

To accomplish this, you need the right mobile application development platform. The magnitude of options can be confusing to the uninitiated, and as a result, entrepreneurs end up choosing the most convenient option without knowing if the platform meets their requirements. If you don’t want to make the same mistake, then this article is for you.

Here we’ve provided the three guidelines you need to follow when it comes to choosing the best mobile app development platform for your needs:

1) Platform Features

The right platform should include a host of features including scalability, data synchronization, access control, app store deployment, third party software integration and more. It should also include an extendable back-end and middleware services to send out push notifications, enable data storage, authentication, etc.

2) Support for Different OS

An app can be deployed on different operating systems, with Android and Apple taking the lead. Most enterprises favor iOS, so you need to choose a platform accordingly. Android apps are more popular to reach a broad audience. There are also a few platforms that support the development of both Android and iOS apps and can be used if you need a prominent mobile presence.

3) Choosing Cross-Platform Development

A hybrid mobile application development platform will enable you to deploy an app that runs on multiple operating systems. With a single code base, the cross-platform tool generates variations that allow the application to work on different OS. However, such apps cannot explore the potential offered by native apps and are limited in terms of performance and functionality.

How to Make a Decision?

Depending on your requirements, you need to narrow down to the best platform before hiring mobile app developers in Malaysia for the same.  While native is best suited for performance-intensive applications, hybrid development is most suited for simple applications and in cases where you’re limited on budget. 

If you’re still struggling to make a decision, then leave it to Openwave. Being a leading Mobile App Development Company in Malaysia, it can analyze your requirements and help you make the best decision.