Launching A Mobile App? Here Are The Biggest Mistakes You Must Avoid!

The mobile app market is reaching a tipping point what with countless apps making an entry on a daily basis. The continued growth and the promising potential of the application industry have prompted several companies to develop mobile apps. Despite paying attention to detail during development, most miss the mark when it comes to launching the application. The launch is the most vital phase of development; fail to execute it properly, and you’ll find all your hard-earned investments going down the drain.

If you want to succeed in the mobile space, then here’s a list of commonly overlooked mobile application launch mistakes that you need to avoid:

#1) Missing Out On Pre-Launch

Prior to launch, it’s vital to pay due attention to pre-launch marketing to generate hype and get people interested in what you have to offer.

#2) Not Starting Marketing Early

You don’t have to wait for the mobile application developers to be done with the development process to be over to market your application. Start marketing from an early stage, release previews and get people excited well ahead of time.

#3) Not Targeting The Right Audience

The more narrowed down your market is, the easier it is to target your marketing efforts. If you don’t know who your audience is, it will be hard to build an application that’s compatible with their needs.

#4) Not Paying Importance To ASO

Despite building a great product, not many people will see it if you ignore App Store Optimization (ASO). Use ASO best practices if you want your application to appear in search and be visible to a large number of users.

#5) Not Knowing The Value Of Ratings

The more positive reviews and ratings your app has, the more likely it is to be downloaded by users. Formulate a strategy to prompt users to rate your app.

#6) Ignoring Other Platforms

Once you develop a mobile application, the natural response is to release it on Play Store (for Android) or App Store (for iOS). However, there are other app discovery platforms like PreApps, AppGratis that can further enhance visibility.

#7) Launching Something That’s Already There

You need to thoroughly scan the market before you opt for custom mobile apps development. Find something unique to build. A sheer lack of originality and ingenuity is bound to translate into failure.

If you want to ensure seamless execution right from development to launch, then rope in the Top Mobile App Development Company in Malaysia.  

Building The Best Android App: 6 Factors That Contribute To Perfection

The Android app industry is growing at a rapid rate – and so is the number of people turning towards it for business development. However, success is something that eludes most of the apps that are launched in the market. While some mobile apps are the epitome of excellence, others fall short on several aspects and fail to make a mark. It’s true that not everyone can attain perfection, but achieving it to some degree is bound to assure success. Want to know what’s the secret to Android development of a perfect application? Find out.

Here’s a list of six ingredients that will help you build an Android application that’s perfect for your business:

#1) Brand Naming

Your application needs to reflect what your brand represents. If you’re already established, maintain consistency in colors, fonts and other factors that will link the audience right back to your business.

#2) Unique Ideas Sell The Most

Instead of hiring Android developers to build a run-of-the-mill product, think of something unique that users are yet to experience. Translating a novel idea into an application will find several takers.

#3) Cater To A Targeted Audience

Target the right audience and build something that’s specific to them. You can’t try to be everything at once. For instance, if you try to sell a gaming application to an audience comprised of business professionals, your audience is bound to feel underserved.

#4) User-Friendliness

Your mobile application should be a pleasure to use, and should not end up frustrating users to the point where they end up uninstalling it. Focus on the UX, and hire professional Android app developers for the same.

#5) Detail The Design

Design matters, because it’s the first thing that catches the user’s attention. Play your cards right, and you’ll find that your Android app becomes a hit. Pay attention to minute details and add elegant design touches that will make your app shine.

#6) Be Thorough With Testing

You can’t afford to release an app even with the smallest of error.  Even the simplest of glitch or bug can drive a user towards uninstalling your app. So, to ensure perfection, make sure you run iterative tests to rule out any flaws in the final product.

Never make compromises with development if you want to build something successful. Hire Android App Developers from Malaysia’s top IT firm to get a feature-rich and visually-enticing application built.

3 Guidelines You Must Follow To Pick The Best Mobile App Development Platform!

With the rise in the number of smartphone users, one thing is clear:  to survive is to build a mobile app. And that’s exactly what businesses around the world are doing! However, with the markets becoming increasingly saturated, it takes much more to succeed than merely building an app. What you build must be relevant, targeted, feature-rich, high performing and should have the capacity to uplift your business.

To accomplish this, you need the right mobile application development platform. The magnitude of options can be confusing to the uninitiated, and as a result, entrepreneurs end up choosing the most convenient option without knowing if the platform meets their requirements. If you don’t want to make the same mistake, then this article is for you.

Here we’ve provided the three guidelines you need to follow when it comes to choosing the best mobile app development platform for your needs:

1) Platform Features

The right platform should include a host of features including scalability, data synchronization, access control, app store deployment, third party software integration and more. It should also include an extendable back-end and middleware services to send out push notifications, enable data storage, authentication, etc.

2) Support for Different OS

An app can be deployed on different operating systems, with Android and Apple taking the lead. Most enterprises favor iOS, so you need to choose a platform accordingly. Android apps are more popular to reach a broad audience. There are also a few platforms that support the development of both Android and iOS apps and can be used if you need a prominent mobile presence.

3) Choosing Cross-Platform Development

A hybrid mobile application development platform will enable you to deploy an app that runs on multiple operating systems. With a single code base, the cross-platform tool generates variations that allow the application to work on different OS. However, such apps cannot explore the potential offered by native apps and are limited in terms of performance and functionality.

How to Make a Decision?

Depending on your requirements, you need to narrow down to the best platform before hiring mobile app developers in Malaysia for the same.  While native is best suited for performance-intensive applications, hybrid development is most suited for simple applications and in cases where you’re limited on budget. 

If you’re still struggling to make a decision, then leave it to Openwave. Being a leading Mobile App Development Company in Malaysia, it can analyze your requirements and help you make the best decision.