What value can a Magento developer bring in to your eCommerce Website?

A responsive and visually appealing eCommerce portal is what makes the foundation for a successful online business. This is the reason why most web owners who are serious about making it big with their eCommerce business idea trust Magento as the platform of choice. But is just making the choice of the eCommerce website platform the end of your responsibility? Well certainly not, as you also need a team of professional Magento developers to bring the most out of the platform.

Here’s why you need to rope in the right developer:

Getting an exceptional UI for your website

An eCommerce website without great UI is a gun without ammo. This is why it is crucial that a team of expert developers who know how to embed creative CSS designs into your Magento site are by your side to assist you.

The Open source license reduces cost

The magic of Magento obviously lies in the world of features it supports for creating and maintaining a great eCommerce store, but the real benefit of using it lies in the cost. Since Magento is an open source platform, the only cost you incur will be having the developer on board, which again can be curbed by going down the lane of freelancing or opting for a dedicated hiring model.

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Effective web promotion integration

It’s not just enough to have an exquisite eCommerce store, but you also need to promote it effectively. This is where the host of web promotion plugins available in Magento will come into use, which can only be implemented to their best ability by an experienced developer on your team.

Multiple store support

There are e-commerce portal owners who operate more than one dedicated store and this is where an experienced Magento developer can craft informative central dashboards exhibiting key performance metrics of all the stores.

Made the choice of developing your eCommerce store on Magento but waiting for an ace developer to assist you with it? Openwave is a leading Magento Web development company in Malaysia, which can bring out the very best features of the platform for your store. Get in touch with us today to add that zing to your eCommerce store.

3 promising Magento features that will amplify your B2B profits in 2017

Magento has long remained a powerful eCommerce offering, standing out sharply amongst a clutter of various solutions. It outperforms other platforms through its extensive scalability, interface, features, and plugins. Despite its vast resourcefulness and being touted as the market leader when it comes to eCommerce development, the platform’s full potential has been left unexplored.
 
Here we’ll highlight the top 3 features of Magento that will enhance B2B revenue in 2017:

1)Different price groups:
 
The business-to-business world is far more complex and demanding since it requires dealing with diverse clients from across the globe. This might call for varying prices based on the geographic location or the purchasing power of the target customer group. With Magento, it is possible to set up structured pricing for prescribed customer groups. 

Tiered pricing allows you to secure a better price by encouraging your business clients to spend more. And how about personalized discounts? Magento has got that covered too! The platform is also capable of altering the price dynamically with respect to the order frequency.

2)Quick bulk ordering

Magento’s Enterprise Edition includes a host of benefits for B2B customers, of which there’s one that stands out - the ability to bulk order easily. In doing so, Magento offered B2B companies a solution that has long remained unfulfilled by other eCommerce platforms. 

Previously time-consuming bulk orders are now simplified by Magento. This makes making an RM1 million order seem as simple as ordering an RM10 T-shirt. A seamless, quick and hassle-free shopping experience, in turn, translates into better returns.

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3)ERP connectivity:

Critical insight into business data is essential to drive decisions that amplify revenue – and that’s where Enterprise Resource Planning (ERP) software can prove to be useful. Designed as a tool to harness information from different business areas, it ultimately links planning, development, manufacturing, marketing, sales and other aspects of a business. 

Magento’s capability to merge with third-party applications makes it an excellent choice to incorporate ERP software such as Microsoft Dynamics AX, NetSuite, JD Edwards, Eclipse, etc.
 
These three features are only the tip of the iceberg as Magento holds immense power to give your B2B company an edge over others and rake in increased revenues. If you want to tap into this platform’s unlimited benefits, team up with skilled Magento developers in Malaysia today.

Shopify vs Magento Community Edition: Which fares better?

Magento and Shopify are two prominent brands racing to court retail stores and businesses. Both of them were started between 2004 and 2007. Both of them have re-shaped the retail space, taking in hundreds of thousands of stores and millions of customers. And both of them have established a global footprint and a brand-worth in billions. However, while both corporations have enticed and drawn hoards of customers, each one varies on certain levels.

Here we’ll explore their differences to see the pros and cons of each to see what makes them unique.

The SEO parameter

Marketing effectiveness is a prime target for customers in this area, and a strong SEO functionality is a must for both of these platforms. Shopify grants the customers a more-or-less fixed SEO functionality component, allowing them to insert suggestions on a smaller scale. Meanwhile, Magneto is designed as a non-hosted open solution and a broader range of possibilities are made available to customers to modify the SEO strategy.

Integration ability
 
Magneto has 906 payment gateway extensions against a mere 41 for Shopify, and a total of 1817 marketing extensions against 287 for Shopify. Shopify presents a slightly more limited app-store, and while its extensions are of a similar template as those of Magneto, they come with a more fixed implementation. This gives Magneto the clear edge in this area. 

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Technical process
 
Shopify can be taken out of the box as a wholesome product that doesn't need any more work to be done. Meanwhile, after downloading the Magneto program, one needs to invest a certain amount of time in configuring and running the program.

Design themes
 
Shopify has a nominal selection of themes that can be availed from their library for free, and a few premium themes that can be purchased for within 200 dollars. All of them are designed for a plush look, and come fully customizable. Meanwhile, Magneto offers a far more expansive selection of themes, most of which come with a typical e-commerce styling. However, Magneto's themes are noted to lack the elegant touch that customers look for these days, although they are customizable.

Costs

Shopify offers customers a range of different pricing packages, the cheapest of which is a 9 dollar per month subscription. Magneto's community edition is free, although the application comes without a technical startup which could involve more work for the customer. Both applications have a standard fee for payment processing.

In conclusion, both platforms have their specialties. If you're a starter with limited technical knowledge, Shopify, as a plug-and-play, might suit your needs. If you're willing to hire a software professional, then opt for Magneto.

 Shopify's simpler features and less complex layout could do it for smaller businesses and start-ups, while Magneto with its more complex features helps sustain larger customers for bigger enterprises. Choose wisely, or if you need help, you can always talk to the experts at Openwave.

Magento Development Successful Businesses Will Opt for in 2017

Entering 2017, we find that Magneto is still the most popular eCommerce platform in the world. It is being used by big and small businesses alike for making big, good-looking, SEO-friendly stores that are a delight to visit and browse. 

Every year, companies add more features to their store to keep up with changing technology and rising customer expectations.

Here are some Magento Development trends that we expect companies to embrace this Year:

Faster shipping
 
Magento based businesses are all going to look to deliver products early this year – within a day of the order being placed, if possible. The platform has several features and plugins available that make fast order processing possible.  

Custom development
 
We expect businesses to embrace individuality and create unique, custom-developed stores with beautiful graphics and themes that match their brand and what their business stands for. 

Mobile-first trend
 
Traffic from mobile devices will exceed traffics from desktop PCs in 2017. You will see eCommerce stores that have been optimized for mobile phones through the use of responsive design.

Social network chat bots
 
Many stores will tie up with social networks to deliver shopping chat bots on social network chats. Customers will be able to message these chat bots and easily search for products and buy them directly without leaving the social media site.

Magento E-commerce website development

More payment options
 
Magento store owners are going to offer many more payment options to customers than before, including debit card, credit cards, mobile wallet support, and, of course, internet banking. 

Fast checkouts
 
The onus is going to be on streamlining the checkout process to make it faster than ever before. Online shops are going to make checkouts as fast as possible – with a couple of clicks or taps, for example, by supporting stored cards. 

Localization trends
 
Magneto store owners are no longer limited to their region, especially in 2017. Expect to see stores that are translated into multiple languages, and offer multi-currency support and global shipping. 

Do you need a new Magento store that incorporates all the latest technology and is future ready? You can hire external dedicated Magento eCommerce developers that have the relevant industry experience to make you one at an affordable price.

5 Holiday Promotion Ideas for E-Commerce Stores

For an E-commerce retailer, there is no better season than the holidays. So, running promotions during festive time will boost more traffic and sales. But knowing what kind of promotions to choose and how to set it up can be tricky. In this article, we’ll see a few advertising ideas to increase sales and public awareness for your brand.

Email - It truly works:

If you could invest in only one marketing channel, it ought to be email. But to be clear, you should also explore and test every other marketing channel. With that said, email is the best channel at your disposal, since it drives sales and traffic, promotes time sensitive deals, helps to nurture consumer loyalty, features your blog post and outperforms social media.

Provide an enticing Offer:

Free shipping is by far the biggest profit driver when it comes to online shopping. 70% of retailers stated that free shipping is the number one criterion for the customers to make a purchase. So, providing free shipping on all orders for a limited time frame is very crucial. Offering a special gift with every purchase is another great way to add value.

 

 

Market your Special Promotion on Social Media:
Among the social networks, Facebook alone has more than 1.7 billion users, while Twitter and Instagram have around 313 million users. As an e-commerce retailer, you should be aware that social media promotion plays a vital role in improving your brand’s presence.

Partner up with Global Brands:

Developing a partnership with a global organization will boost sales for both brands. When you cross-promote each brand through social networks, emails, and blogs, you can reap the benefits of higher traffic and sales.

Create valuable Content:

One of the best promotion ways to grow your e-commerce business is to post relevant content for the products. Before giving a hard shell to your customers, engage them with your products by providing valuable and understandable content.

With the holiday season just around the corner, you have to incorporate successful marketing campaigns. Just remember to start your promotions early to win a huge number of customers. If you want a million more ideas, you can contact one of the best e-commerce experts in the market.

Ecommerce can be simple, with Openwave!

Have you been told that building an eCommerce website for your business can be tasking and expensive? Well, Openwave has built some of the most responsive, performance-oriented and revenue generating eCommerce websites for clients with diverse interests. For more information on our clientele, visit our website www.openwavecomp.com.my !