3 promising Magento features that will amplify your B2B profits in 2017

Magento has long remained a powerful eCommerce offering, standing out sharply amongst a clutter of various solutions. It outperforms other platforms through its extensive scalability, interface, features, and plugins. Despite its vast resourcefulness and being touted as the market leader when it comes to eCommerce development, the platform’s full potential has been left unexplored.
 
Here we’ll highlight the top 3 features of Magento that will enhance B2B revenue in 2017:

1)Different price groups:
 
The business-to-business world is far more complex and demanding since it requires dealing with diverse clients from across the globe. This might call for varying prices based on the geographic location or the purchasing power of the target customer group. With Magento, it is possible to set up structured pricing for prescribed customer groups. 

Tiered pricing allows you to secure a better price by encouraging your business clients to spend more. And how about personalized discounts? Magento has got that covered too! The platform is also capable of altering the price dynamically with respect to the order frequency.

2)Quick bulk ordering

Magento’s Enterprise Edition includes a host of benefits for B2B customers, of which there’s one that stands out - the ability to bulk order easily. In doing so, Magento offered B2B companies a solution that has long remained unfulfilled by other eCommerce platforms. 

Previously time-consuming bulk orders are now simplified by Magento. This makes making an RM1 million order seem as simple as ordering an RM10 T-shirt. A seamless, quick and hassle-free shopping experience, in turn, translates into better returns.

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3)ERP connectivity:

Critical insight into business data is essential to drive decisions that amplify revenue – and that’s where Enterprise Resource Planning (ERP) software can prove to be useful. Designed as a tool to harness information from different business areas, it ultimately links planning, development, manufacturing, marketing, sales and other aspects of a business. 

Magento’s capability to merge with third-party applications makes it an excellent choice to incorporate ERP software such as Microsoft Dynamics AX, NetSuite, JD Edwards, Eclipse, etc.
 
These three features are only the tip of the iceberg as Magento holds immense power to give your B2B company an edge over others and rake in increased revenues. If you want to tap into this platform’s unlimited benefits, team up with skilled Magento developers in Malaysia today.

Shopify vs Magento Community Edition: Which fares better?

Magento and Shopify are two prominent brands racing to court retail stores and businesses. Both of them were started between 2004 and 2007. Both of them have re-shaped the retail space, taking in hundreds of thousands of stores and millions of customers. And both of them have established a global footprint and a brand-worth in billions. However, while both corporations have enticed and drawn hoards of customers, each one varies on certain levels.

Here we’ll explore their differences to see the pros and cons of each to see what makes them unique.

The SEO parameter

Marketing effectiveness is a prime target for customers in this area, and a strong SEO functionality is a must for both of these platforms. Shopify grants the customers a more-or-less fixed SEO functionality component, allowing them to insert suggestions on a smaller scale. Meanwhile, Magneto is designed as a non-hosted open solution and a broader range of possibilities are made available to customers to modify the SEO strategy.

Integration ability
 
Magneto has 906 payment gateway extensions against a mere 41 for Shopify, and a total of 1817 marketing extensions against 287 for Shopify. Shopify presents a slightly more limited app-store, and while its extensions are of a similar template as those of Magneto, they come with a more fixed implementation. This gives Magneto the clear edge in this area. 

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Technical process
 
Shopify can be taken out of the box as a wholesome product that doesn't need any more work to be done. Meanwhile, after downloading the Magneto program, one needs to invest a certain amount of time in configuring and running the program.

Design themes
 
Shopify has a nominal selection of themes that can be availed from their library for free, and a few premium themes that can be purchased for within 200 dollars. All of them are designed for a plush look, and come fully customizable. Meanwhile, Magneto offers a far more expansive selection of themes, most of which come with a typical e-commerce styling. However, Magneto's themes are noted to lack the elegant touch that customers look for these days, although they are customizable.

Costs

Shopify offers customers a range of different pricing packages, the cheapest of which is a 9 dollar per month subscription. Magneto's community edition is free, although the application comes without a technical startup which could involve more work for the customer. Both applications have a standard fee for payment processing.

In conclusion, both platforms have their specialties. If you're a starter with limited technical knowledge, Shopify, as a plug-and-play, might suit your needs. If you're willing to hire a software professional, then opt for Magneto.

 Shopify's simpler features and less complex layout could do it for smaller businesses and start-ups, while Magneto with its more complex features helps sustain larger customers for bigger enterprises. Choose wisely, or if you need help, you can always talk to the experts at Openwave.

Top Reasons Why Owning an Online Store is a Good Idea for Your B2B Business

A lot of business-to-business (B2B) product providers worldwide are considering getting an online store. While B2B and B2C commerce is vastly different, operating an online store has great advantages to both types of organization. 

It lets you promote your products, make them available in one place, bring your business to the attention of potentially more customers, and eliminates much of the processing hassle of real-world transactions.

Here is why you need to get yourself an online B2B e-store now:

Super fast transactions
 
Distributors and other customers will be able to order products from you at their convenience, at any time of the day or night. Digital order filling is almost error-free, you don't need to rekey data separately in multiple systems, and you can accept online payments – all of which make transactions super fast and boosts organizational efficiency.

Vastly improved analytics
 
With an online store, you can integrate some software plugins or extensions into your store (or use built-in ones) to measure customer data and improve the efficiency or your marketing campaigns and your business in general. You can measure factors like customer churn, product mix, inventory volumes and the like. 

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Higher visibility 
 
Customers these days expect businesses – the established ones – to own an online store. They are likely to judge your business adversely if you don’t. A well-made B2B shop, on the other hand, is likely to impress them. It boosts business visibility, and you will be more liable to find more customers than before through search engine queries.  

Increased revenues 
 
Automated eCommerce not only makes it easier for you to sell products, but it is also easy to implement cross-selling and up-selling techniques. Also, with the help of group and personalised recommendations, you can make more sales than ever before – all of which contributes to significantly increased revenues, if you do it right.  

Putting your business online isn’t as expensive as you think – you can repurpose B2C software like Magento for your B2B needs. If you aren’t technically minded or don’t have an in-house team, you can get a custom store built from an experienced eCommerce development team.