Wednesday 23 August 2017

5 things that should be on your website redesign checklist to improve conversions

It doesn’t matter when your website was last updated; even websites that are a few months old can go outdated pretty quick. Without staying updated with the dynamically-altering landscape, getting your conversion rate where you want it to be is next to impossible.  This calls for a website redesign. Finding the proper balance and bringing together the right design elements that will translate into better conversions is a tricky business, but it’s not that difficult once you know what’s to be done.

To help you with the process, we’ve put together a 5-point website redesign checklist. Here’s the rundown:

#1) Place your CTA prominently

Your website pages comprise of several elements; from images to content to videos. Do not let the clutter mask what’s most important. Your Call-to-action buttons or CTA must be placed prominently, preferably within a container that draws visitor attention. Make sure your CTA passes the ‘squint test,' which implies that visitors should be able to identify the important parts of a website even while squinting.

#2) Point out your CTAs

Using directional cues to point out the CTAs is something that’s often missed during website design. You might have seen arrows pointing you towards ‘Buy Now’ or ‘Place an order.' There’s nothing wrong with that. The ultimate aim of your site is to convert visitors into buyers, so be obvious about it. Depending on the look and feel of the site, directional cues will have to be different.

Website design

#3) Using color theory
Believe it or not, a part of your conversions depend on what colors you use, and how you use them. For instance, yellow depicts optimism. If you use red instead of yellow on your CTA, it will send out a different message to your customers. Study color theory and add colors that are meaningful, yet appealing.

#4) Make the most of the whitespace

Utilize whitespace on your site. If you have some extra space on the bottom of the page, contemplate on placing a CTA there during the website redesign. This will help visitors get a clear path to conversions. However, do not overdo it and make optimum use of whitespace, so that the user doesn’t get distracted from the actual purpose of your site.

#5) Set a clear visual hierarchy 

If your customer has to ask you where to find something on your site, it’s a clear indication that your site’s visual hierarchy is all wrong. You need to establish a robust visual hierarchy that’s self-explanatory to visitors.

Remember, good design comes from good designers. So, if you’re looking for a web design company in Malaysia, team up with the best. Hire web designers from Openwave now!

No comments:

Post a Comment