Sunday 1 January 2017

Get Your Site to Perform Better and Watch Sales Shoot Through the Roof

Every eCommerce business owner is worried about the conversion rates – the performance metric that shows the percentage of website visitors that buy a product or service on the site. A higher conversion rate will, of course, translate into higher sales and greater revenue for the business. 

There are a lot of factors that affect conversion rates, perhaps the most important one being the user experience (UX) – and the UX, in turn, is influenced by website load times.

E-commerce website development

Slow webpages can kill conversion rates

There is nothing worse than a slow internet site. Nobody has the patience to wait around for more than a few seconds for a website to load these days – why bother waiting, when a competing site loads much faster? Slow pages will not only lose you customers, but they also showcase your business in a bad light. 

Fast websites, on the other hand, give a massive boost to conversion rates. According to a Wal-Mart report, page speeds of a couple of seconds are twice as likely to convert as page speeds of 3 to 4 seconds. 

Measuring your performance is essential

The top factors that you should be measuring affecting your site load times include the following:

Page load time: The metric analyses how long it takes to get all the content on a web page loaded in a browser.

Ping time: The first byte download time is the measure of the time needed for a small package of info to travel from a page to a browser.

Render time: The metric refers to how long it takes for content to become visible on a page.

To boost your website load times, you can do the following:

Optimize your Cache: Caching significantly reduces load times. 

Get a better host: You may want to pay more for a better host – or get a host that isn’t on the other side of the ocean.

Make your site responsive: To get webpages to load faster on mobile devices, use responsive design.

There are additional tweaks you can do to get a better response on your site. You may want to consult an experienced web development team for strategies on how to get the most out of your site.

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