The E-commerce revolution: What Einstein AI brings to the online sales world?

At the helm of the information revolution, came the dawn of a new age where an increasing number of users were hooked online, resulting in a drastic shift in shopping patterns. Today, eCommerce has firmly occupied a position as a facet of our lives and is no longer considered a luxury. 

Technology has truly redefined the industry and is being viewed as a viable resource to improving the sales prospects of retailers. A fine example is Amazon, retail giant that has ruled the space for over 20 years, and continues to reinvent its offerings.

Retailers are keen on making it big, but how can it be achieved? That’s where web services like Salesforce, Oracle, etc. come in.

The dawn of AI:
 
Before AI and machine learning swept the online community, customer experiences were awful. But since customers were accustomed to it, it was survivable. However, with time, the industry positioned itself in a positive light undergoing a tremendous transformation. 

The newest addition came with Salesforce unveiling the latest edition of its eCommerce solution, Salesforce Commerce Cloud. Furthermore, Salesforce is also inserting its ingenious Einstein AI into its products to provide shoppers with AI-powered personalized shopping experiences.

E-commerce Website development

What is the Einstein AI?
 
Einstein is a highly intuitive AI that promises to be a game-changer in the way we perceive the eCommerce realm. Simple, smart and highly successful, it learns from crucial data and delivers predictions based on its observations. The AI also automates a few tasks, freeing up a lot of time for retailers to engage in other crucial tasks.

It’s role in eCommerce: 
 
•    Personalizing interactions can nudge customers into making purchases. Artificial Intelligence can be used to capture customer data, study it, and deliver relevant information for maximum effect.
•    Using web behavior, order history, and other details, the Commerce Cloud can generate a model for each shopper.
•    There’s a new Order Management capability that makes use of intelligent algorithms to connect customer demand with supply in the best possible manner.
•    Salesforce also brings in mobile site reference architecture, Google Android Pay integration and a data model for an eCommerce site
•    A Predictive Sort feature is also being made available, which will use machine learning to sort how products are displayed in pages using user behavior.

 The combination of AI/ML with eCommerce is a power-packed one. Explore its fullest potential by getting a store infused with extensive features. Get in touch with Openwave in Malaysia!

11 Reasons Why Online Customers Don’t Buy From You

A lot of online entrepreneurs spend a considerable amount of time working on setting up their website. But once the site is set up, though, they forget about it – which is a primary reason why it doesn’t do well. An online site or store is a continuous investment on your part. Like a plant, it needs regular nurturing and care if you want it to make you money. 

Here are 11 reasons why your site could be performing poorly, and your customers don’t want to buy from you:

You don’t update often
 
You need to make constant changes, keep your content fresh and use modern design to keep your website relevant with time.

Vague communication
 
Do you use a grid-based layout for clear communication? Is your content easy-to-understand and targeted at the right audience? If not, you’re going to lose out. 

Cluttered layout
 
A cluttered layout is distracting and annoying, especially on mobile devices. If everything isn’t clear, with lots of space in between, customers have a poor UX and are unlikely to convert. 

Lack of trust
 
Is your website good enough to be the digital face of your business? A bad-looking, slow-performing one will showcase your business is a negative light and won’t generate trust among visitors. 

Messy CTAs
 
CTAs should never be too long. They should also be easy-to-access. Use small, direct, targeted CTAs like “Contact Us Now!” or “Register Today!”.

Sluggish loading
 
If it takes more than 4 seconds for a page to load on your site, you’re going to lose out on a lot of users. Speed up load times to cater to impatient visitors. 

Off-target ads
 
Pop-ups may catch your visitors’ attention, but they are also annoying and will destroy their mood. The advertising you use should be subtle and targeted. 

E-commerce website development

Audio can be noise

Some sites become annoying when they auto-play audio. Also, sometimes sound can auto play because of broken code. Ensure your audio isn't becoming noise.

Wrong content
 
The photos and videos you showcase will tell prospective customers a lot about you. Make sure to use material that throws the best possible light on your business.

Excessive linking
 
It’s all well, and good to use external links as reference citation – but too many links can lose customers. Only use the smallest number of links possible.

Negligence to analytics
 
You customer preferences and market trends should play a prominent role in how the site behaves. Ignoring analytics will reduce conversions. 

It's difficult to get a foothold in the eCommerce industry – or on the internet – if you don't know what you're doing or you don't keep up with the latest web development trends. You can consult with an experienced web development company if you are searching for a way to maximise conversion rates.

Get Your Site to Perform Better and Watch Sales Shoot Through the Roof

Every eCommerce business owner is worried about the conversion rates – the performance metric that shows the percentage of website visitors that buy a product or service on the site. A higher conversion rate will, of course, translate into higher sales and greater revenue for the business. 

There are a lot of factors that affect conversion rates, perhaps the most important one being the user experience (UX) – and the UX, in turn, is influenced by website load times.

E-commerce website development

Slow webpages can kill conversion rates

There is nothing worse than a slow internet site. Nobody has the patience to wait around for more than a few seconds for a website to load these days – why bother waiting, when a competing site loads much faster? Slow pages will not only lose you customers, but they also showcase your business in a bad light. 

Fast websites, on the other hand, give a massive boost to conversion rates. According to a Wal-Mart report, page speeds of a couple of seconds are twice as likely to convert as page speeds of 3 to 4 seconds. 

Measuring your performance is essential

The top factors that you should be measuring affecting your site load times include the following:

Page load time: The metric analyses how long it takes to get all the content on a web page loaded in a browser.

Ping time: The first byte download time is the measure of the time needed for a small package of info to travel from a page to a browser.

Render time: The metric refers to how long it takes for content to become visible on a page.

To boost your website load times, you can do the following:

Optimize your Cache: Caching significantly reduces load times. 

Get a better host: You may want to pay more for a better host – or get a host that isn’t on the other side of the ocean.

Make your site responsive: To get webpages to load faster on mobile devices, use responsive design.

There are additional tweaks you can do to get a better response on your site. You may want to consult an experienced web development team for strategies on how to get the most out of your site.