How do you get your website ready for the Holidays?

It is Thanksgiving week, which means one thing: the holiday season has finally begun. Businesses across the globe are banking on the holiday fever to boost their sales. If you are into eCommerce, then this is the right time for you to rake in revenue and expand your customer base. The smartest way to accomplish this is to invest in revamping your website for the holiday season and make sure that your services can cater to the increased influx of customers.

Here are a few tips that can boost your holiday sales:

Easy discoverability: It is always important to make the website easily discoverable. The best way to do this is to thoroughly check for all the addresses and contact information that are provided on the websites and verify them. Also, carry out SEO to ensure that your website appears at the top of the results.

Holiday theme: For businesses that are looking to bring more eyeballs to their businesses, revamping the website to match the festive mood is crucial if you want to impress your customers. This can be accomplished by hiring website designers who can help you bring in all the right elements and give your website a facelift.

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Loading Speed: A fast loading speed is crucial for reducing bounce rates. If websites load slowly, consumer interest will wane quickly. A judicious use of graphics and content are advised. Also, sufficient resources need to be allocated towards maintaining the servers and ensure that the loading takes place faster.

mCommerce: With desktop-based sales ceding ground to mobile-based sales, the age is truly that of mCommerce. Betting on mobile commerce as the way to amplify your sales volumes during the holiday season can pay off big-time. Introduce app-only offers and deals to draw customers towards your application.

If you require assistance in implementing these tips, then get in touch with Openwave, a leading website design company that can help you increase eCommerce sales for the holiday season. To hire website designers from us, give us a call today!

Important Considerations to Make While Building a Hospital Website

It can be a challenge to build a website for a hospital or to redesign one. A hospital is inherently an organization with a large number of specialized departments. Gathering data about from these departments can be a challenge as hospital employees usually don’t have time to sit around and chitchat. Also, hospitals tend to have a lot of internal politics – everyone wants to feature prominently on the website and get one up over the other departments. 

If you – as an admin or a designer – are undertaking the task of building a hospital website, here are some tips that will help you streamline the process:

Focus on building up your brand

What differentiates your hospital from the rest? You should focus on building up your brand on your website and tell your story to improve your image and get patients to trust you. 

Research is important

Before writing content, do some research by interviewing patients and your medical staff to find out what they expect from your website. Your website should also support your business goals, whatever they are.

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Organize your content in a way that is most useful to patients 

While hospitals are organized by departments, patients will often use websites to search for their particular condition. If possible, organize your website in a way that is most useful to patients.

Provide useful services 

A website can provide a range of useful services to patients, like prescription refilling, online bill payments, and a quick way to connect to hospital administration. 

Plan for the future

What is your website going to look like in 5 years from now? You need to play for the future by incorporating social media into your website and regularly updating it. 

 Too many cooks spoil the broth 

While every department may want the ability and modify the content on your website, this often leads to an uneven experience for users. Consider hiring a specialist to do it for you.
 
Clearly, building a good website for a hospital is a monumental task, especially as users expect it to offer as good an experience as websites they surf regularly (like Facebook). It pays to hire experienced professionals developer who’ve done it before to handle the process for you – it will save you a lot of time and money in the long run.

Top Benefits of Using a Real Estate CRM

CRM is an acronym for customer relationship management, which today stands for software that helps automate the process of finding leads for your business and converting them into clients. Almost all the top real estate firms in the country use CRM software to maximize their productivity.

 A real estate business depends greatly on the goodwill it has with customers, and a CRM gives a big boost to your relationship with them. 

If you’re not using a CRM for your real estate business, you’re losing out. Here are the top benefits of using a real estate CRM:

Get access to all your information in one place

A CRM lets you access and organize your information in one place. If you’re a typical real estate agent or business, you probably end up getting leads from innumerable sources, including social media, from mail campaigns, direct references and the like. 

A CRM will let you organize your contacts – regardless of source – in once place and you can access these contacts from your phone, desktop, and other devices at your convenience. For new contacts, your CRM can automatically send out welcome emails. 

CRM Website Malaysia

Improve productivity by automating some of your tasks

A CRM lets you automate some of your tasks. Does an important client have a birthday coming up? A CRM will automatically notify you about it, and you can have it send them a birthday greeting automatically. CRMs save you the trouble of having to remember birthdays and other important events.
 
Provide personalized services to your clients

A CRM lets you record client information that you can later use to make a sale. Is a certain client looking for a two story house with a sea view? Your CRM is a repository for client information that helps you personalize your services. 

Are you planning on getting a CRM for your business? There are two broad categories of CRM: web-based CRM and PC CRM. From these two categories, you have a lot of good options to choose from, including Salesforce, Pipedrive, TeamSupport, and Freshdesk. You might want to consult with industry experts and hire software developers to choose the right one for your particular business.

Make it Safer for Customers to Make Purchases on Your Website

So do you have a well-designed web store ready for deployment? It’s not enough to have a beautiful web store with plenty of features – your customers need to feel secure while making purchases from you online. Cart abandonments are very common, and often the culprit is the payment process itself. 

Here are some ways to make the purchase process much easier for customers:
 
A large number of login options

Some customers will feel more secure if you give them an option of creating an account on your website where they can store their purchase information. Others, though, may feel more secure if you allow them to make purchases without making an account. Always have multiple login options available to get more business. 
 
Integrated payment portal

Linking to a third-party portal like PayPal doesn’t make sense if you’re a small business. Also, having your customers navigate to another page can ruin their experience and can make it harder for them to trust your business. Integrating a payment portal solves this problem. 

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Security seals and visible credit card logos

Easily visible security certificates, like the SSL certificate, as well as visible credit card logos, go a long way towards making visitors feel safe to make purchases from you. Always ensure that your website is up to date with the latest technology to make it as secure as possible. 

Easily accessible checkout button 

The checkout button has to be easily accessible and visible at all times – nobody wants to spend time searching for it everywhere.
 
A confirmation page to help customers avoid mistakes 

Sometimes customers end up buying what they don’t want or buy two of the same items. A confirmation page that pops up before the final payment is made will help customers to avoid mistakes.
 
A return and refund policy

Customers are more likely to purchase an item if you have a clear return and refund policy. It promotes confidence in customers and lets them know you stand behind your products.
 
Don’t know how to integrate a payment portal into your small business website? You can hire a professional website developer to do it for you, as well as to take a look at your website and make tweaks that make it more attractive for customers.

Quick Fixes for Making your Website Mobile Friendly

These days, more than 50 percent of all browsing is done on a smartphone as compared to a PC, a laptop or other internet ready devices. Google has taken note of this trend and is planning on ranking down websites without mobile friendly content on their search engine listings since 10th Jan 2017. If your website isn’t mobile ready yet, it’s time you work on it or risk losing on a lot of visitors.

You don’t need to be a web developer or expert programmer to get your website mobile ready. Here’s our brief guide to help you get your website mobile ready in some simple steps:

Write Catchy Headlines

Large headlines tend to look bad on mobile screens. You need to write short but catchy headlines to give your visitors an idea of what your content or website stands for.

Don’t Use Popups

We’ve all been there, browsing our favorite content on our cellphones only to have a giant popup block it. We recommend that you avoid using popups. Full-screen popups contribute heavily to bounce rates.

Mobile friendly website

 Make Sure Your Content is Engaging

It’s not enough to have a good-looking website – your content has to be engaging too. Write short, precise sentences and make small paragraphs that look good on smartphones. Avoid being too wordy. Mobile browsers usually have short attention spans. Try to separate your content by interesting subheadings wherever possible.

Optimize Your Videos and Images

 Slow loading times contribute heavily to bounce rates and the pictures or animations on your website are often the culprits. Optimize your videos and images to get them loaded quicker on your website.

Check if you are Mobile Ready

Finally, use MobileTest.me to see if you’re mobile ready. It lets you browse your website on some virtual smartphone models. You can iron out kinks, if any, at this stage.
 
If you’re still struggling to get your website mobile ready, there are many experienced developers Malaysia out there who can help you out at an affordable rate. You may also look into getting an app built for your website – everyone is doing it these days, and it’s almost a given that the best websites also have mobile apps.

How is a Successful Business Website Made?

Your website is the calling card of your business. It is where a lot of prospective clients will go to get a feel for your business and, as such, you need to put your best foot forward to improve conversion rates.

Here are some steps to follow while building a website for your business:

What is your website going to do for your business?

First, you need to decide what your website is going to do for your business. Is it supposed to help you net clients or is it where you’re going to sell products and services? Design your website accordingly.

Picking the right CMS

There are several CMSs out there that can help you build a content and feature-rich website. However, each content management software solution has its drawbacks and strengths. WordPress is free, for example, but not suitable for eCommerce businesses. Magento, on the other hand, is very well suited to eStores.

Getting your website hosted

Choose a web host depending on the amount of traffic you think you’ll get. If you’re unsure, you can sign up for shared web hosting with an option to get dedicated hosting in the event your business takes off.

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Use templates and plugins to make it attractive

WordPress offers a large number of free templates that can help you build a clean, gorgeous website. Plug-ins, both paid and free, will help you add functionality to it.

Organize and Create Content for your website

Finally, you need to organize your website and create content for it. Organization involves writing or placing content in such a way as to make it search engine friendly.

Regular updates are vital

Unique content and constant updates are what will keep your visitors engaged. A dead website makes a bad impression and isn’t very useful either.

The process may sound complicated, but it is quite simple. You can have a decent website up and running in no more than a couple of days if you do everything yourself. It takes a lot of industry experience and technical knowledge, though, to make an outstanding website – it may be worthwhile for you to hire the services of a seasoned web developer to work on yours.

4 Common mistakes to remember when laying out a quality Website

Many people have a wrong assumption that the website isn’t important for their business success. What they focus on is the informative content. Although, “Content is king,” imagine if you put a doll in an ugly box, would you bother to open it up? This post explores some of the common mistaken beliefs among entrepreneurs about web design.

Building a Website is easy to do:

Creating a simple website might be child’s play, but developing a seamless one takes hours of coding. It’s more than just understanding the color patterns, keeping up on the latest trends and correctly using white space. So, if you want a unique website, your design process must involve complex programming.

Fill every inch of the Website:

Don’t ever clutter up your site with too much stuff. If you cover every inch of your site with messy content, visitors will be overwhelmed. So, please leave some white space on your site. 

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Developed a website! Traffic will increase automatically:

Don’t indulge in the illusion that you have just developed a website, so thousands of visitors will come flooding in. This thought is like you are conducting a party and not inviting anyone, but still expect people to pay a visit to your home. How can it? To make the website go viral, use effective digital marketing and SEO tactics.

Build once, run forever:

Many people have this silly assumption! They think that once their site is completed, it never needs to be updated. The web is always changing, so website needs to be regularly updated to remain compliant with best practices and emerging trends.

If you are serious about designing a quality site for your business, you have to consider engaging a professional web designer. It not only saves your valuable time but also improves your business processes and product sales.