Top four E-Commerce Trends in 2016 to Enhance your Online Strategy

E-commerce trends keep changing year by year. Some trends stay as a favorite parallax, while others keep on changing. If you're just planning to set up an online store for the first time, ensure that you keep an eye on the latest methods to create something that attracts visitors. Only those businesses that understand the evolving trends will enjoy tremendous growth.

Here are four promising e-commerce trends in 2016 that can boost online sales:

Set Up Multiple Channels to power your Business:

Anything complex, like filling out a long form or going through a tedious checkout process would frustrate the customers. It’s the same case for online shopping that is confined to a single device. But not anymore! Today, majority of retailers design a multi-channel system to boost sales and enhance customer's shopping experience.

Stunning Images and Videos attract the audience:

Today, many designers have started concentrating much on impressive graphics and videos, as it would grasp the attention of a vast number of viewers. Further, these designs act as an excellent introduction to the brand and its products.

24/7 Customer Service is a must:

In a globalized world, online shopping sites with limited contact hours will minimize customers' visit. Adding a pop-up chat window embedded to a website, enhances the trust of a brand and increases the traffic. This also makes round the clock communication between customer and retailer easier and more efficient.

Connect with Customers through Social Media:

In the past few years, social media advertising proved to be ineffective due to its failure to bring about effective conversion. However, with new developments like Facebook's Dynamic Product Ads, online retailers have a lot of powerful new options.
 
The world of e-commerce is always changing, so ensure you start experimenting with some of these latest strategies early to put your business ahead of the curve.  Don't know how to get your online business started? Leave it to the experts!

What Works The Best For Enterprise Apps? – Native Vs. Cross-Platform

As mobile technology advances and consumer behavior depicts increased smartphone usage, businesses around the world are placing immense importance on adopting an active mobile-first strategy and building a mobile app. However, the challenges that arise with enterprise app development have confounded business owners for a while. One among them is the choice of development platform for app development. The native vs. hybrid debate has been on for a while, spawning countless arguments amidst developers and enterprise owners.

 

Here we’ll break it down to the bare essentials and help you choose the right platform for business app development:

What Do Enterprises Need?

Before developing and launching a mobile app, ask yourself the following questions

• Do you need an app that solves a common problem your business faces and improves productivity?
• Do you need an app that delivers high-performance?
• Do you need an app that has excellent built-in functionality?
• Do you need an app that benefits the end-user?
• Do you need an app that provides offline experience?

If your answer is YES to all these questions, your enterprise needs can be easily met with a native app instead of a cross-platform app, here’s how:

1) Provides Unmatched User Experience

When it comes to speed and reliability, nothing can beat native apps. Unlike cross-platform apps, customer-required data is present on the phone instead of external servers.

2) App-Specific Development Possible

The biggest drawback of using cross-platform apps to power your enterprise app is that it could only provide a generic UI and UX. Native apps are designed with gestures and navigation that platform-specific users are more accustomed to, which in turn, leads to better user experience.

3) Enhanced Versatility

Since native apps make use of the device’s native language, it provides limitless versatility and allows easy inclusion of animations, graphics, etc. without compromising on performance.

4) Full Use Of Native Device Hardware

A native app can enable you to exploit a particular Smartphone’s built-in functionality to your advantage. For instance, iPhones come equipped with a fingerprint scanner that you can use, which is not the case with a majority of Android-powered devices. This allows easy incorporation of hardware-related features like gestures, geolocation tagging, multitouch functions, etc.

5) Easy Upgrades And Maintenance

With OS version updates, the native app can be easily updated, unlike cross-platform apps which require a revamp of the entire code to fit the latest upgrade.

Native apps provide tremendous benefits over cross-platform apps when it comes to enterprise app development. Get the help of expert native app developers and employ a successful mobile-first strategy today!