SEO Errors committed by eCommerce Websites that make their Rankings Fall

The online market is oversaturated with products of all shapes and sized, sold by businesses big and small. Finding new, loyal customers for an online shop owner is also tough. A crucial factor that can make or break your budding business is search engine optimisation (SEO) – or the lack of it. If your store doesn’t feature prominently on listings, chances are – even if you have a gorgeous store – people are never going to find it.

Here are some costly SEO mistakes many online stores make that cause them to spiral down Google’s ranking pages:

Not having product descriptions
 
Many online stores – especially clothing stores and gift shops – fail to include a short text that describes a product to visitors. Without a product description, not only is it hard for customers to make purchase decisions, but the page won’t feature anywhere near the top of the rankings.  

Using stock descriptions
 
Some online stores make the costly mistake of copying product descriptions from the manufacturers and pasting it on their website, which is a very expensive mistake. You create duplicate content that will hit your SEO and also be useless to potential customers. 

SEO development

Lack of product reviews
 
Over 70% of all online shoppers check out reviews before purchasing. If your store doesn’t include customer reviews and star rating systems, it’s hard to gain customer trust. Also, product reviews create free unique content for your page and help it rise in rankings. 

Not catering to search demand

It’s crucial that your title tags, alt text, and H1 headings be optimised for search queries. It’s also important to include brand names and be specific. For example, if a user is looking for a ‘Prada bag’, and you optimise for a ‘fashionable black bag’, you are losing out.   

Generic URLs
 
Using generic URLs that have nothing to do with the product you are selling can be confusing for both customers as well as search engines. Modify URLs to not only make them SEO friendly, but also ‘speaking’ – make it unique, relevant, and easy to say.
Don’t have the technical know-how to make your store SEO friendly? You can hire SEO experts in Malaysia to help you with the optimization.

Top 5 Digital Marketing Myths Debunked

In an era where technology rules, digital marketing is the norm. However, there are a few aspects of digital marketing that are shrouded in uncertainty and myth. There is a remarkable contingent of detractors perpetuating unrealistic misconceptions based on erroneous principles, and cause many people, who believe such myths, to grope in the dark.

This article attempts to debunk the top 5 digital marketing myths, to help business owners explore those aspects of digital marketing that drive real business growth:

Myth #1: Quantity Is King

When it comes to SEO, several businesses believe that loading the website with a huge quantity of content every day is all it takes to reach and sustain a good ranking. If you thought so too, then you can never be more wrong. Quality always outweighs quantity. Even if you’re making one blog post per week, make sure it counts. Everything else, like referral links, increased readership and high ranking will eventually follow.

Myth #2: If Everyone Does It, I Must Too

Yes, there are a few norms - a few sure-shot success formulas that can make Digital Marketing work wonders for you. But that doesn’t mean you need to adapt anything and everything you come across. Mobile apps are in vogue these days and most businesses are rushing to mobile app developers to build themselves an app. Ask yourself this question: do people really need my app? Do not waste resources running behind what’s trending without verifying if it’s relevant to your business or not.

Myth #3 There Can Be No Digital Marketing Without Social Media

Wrong. Social media is simply a means of connecting with your consumers and develop long-lasting relationships. Not everyone needs social media for digital marketing. Do sanitary napkins or products like Viagra need a social media page? Users of such products are barely vocal about their experience, then what’s the whole point of engaging them through social media? 

 

Myth #4 The Death Of Commercial E-Mails

E-mails – yes, you read that right. Did you know that over 91% Americans use E-mail daily, which is greater than the percentage of social media users? In such a scenario, believing that sending out commercial emails is useless can prove to be a major deal breaker for your business. Target the right customers and send out commercial emails to ensure greater conversion rates.

Myth#5 Only The Younger Generation Is Tech-Savvy

If you’ve planned your digital marketing strategy in a way that it appeals only to youngsters, you'll need to consider making a revision. Age isn’t a factor when it comes to digital media usage and tailoring your strategy to fit only the younger generation will make you miss out on serving other potential customers.