Sunday 22 October 2017

Social Media Marketing can boost Your Business: Know how

New customers are the driving force of every business. That’s the reason why marketers spend over $600 billion on advertising per year worldwide, in an attempt to find more leads. In 2017, social media has become the cornerstone of almost every successful business’ marketing campaign. Over 2 in 3 adults use social media regularly, and the number of active social media users is growing at a rapid clip.

Focusing on social media can yield huge dividends for your business. Here are some of the top reasons why you should put effort into a social campaign:

Search engine boost

Publishing great content and getting many people to follow you can help you net higher search engine rankings. Also, Google and other search engines display profile pages on the first page of their SERPs.

Build brand loyalty with engagement
Social media helps with the human touch. By engaging customers, you come across as friendly and accessible instead of a faceless corporation that doesn’t care about its users. 

Shared content

If someone likes content that you post on your wall/feed, then they are likely to like and share it with their friends and family. Shared content will get you access to more customers than ever before. The material can also be used an information repository for clients.

Social Media Marketing
 Wide audience reach
Over 2.5 billion people use social media. With a good campaign, your business can reach if not millions, then at least thousands of new customers. 

Feedback and customer service

Asking for your consumers’ opinions when publishing content or launching new products helps them feel valued and useful. Getting real feedback from users can also help you provide better customer service and improve your offerings.

Generate more leads automatically
There are plenty of different groups you will (hopefully) join if you are a regular Facebook or Twitter user. Being a part of a group in your niche gets you notice from other group members and customers who are interested in your products and services. 

If you don’t have the expertise to launch a successful SMM campaign, you can get help from Openwave’s Social media marketing experts at affordable prices.

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