5 Incredible UX Design Strategies For Boosting ROI

The first impression is the best impression, so they say, but does this saying hold true when it comes to businesses? It absolutely does! In today's digital era, how you present yourself online determines everything. Back in the day, websites used to be slow and their designs were primitive, and since that was the standard, users didn't have a problem. But today, websites have become incredibly dynamic, with interactive interfaces, seamless navigation and captivating designs. To stand out amidst all this competition, your website will have to provide an impeccable user experience.

UX Design Developers in Malaysia 

Here are 5 tips to follow for improving ROI by augmenting UX:

#1 Less is More

Minimalism is one of the most aesthetically pleasing themes to embrace. With lots of whitespace in your website, a user's vision is bound to narrow down on the product/service displayed. This is why you should focus on driving a user's attention to the right area. With the right eCommerce web design, your ROI will spike high swiftly. 

#2 Sell a Story

Business greats believe that businesses shouldn't sell a product or a service, but rather a story. When users relate to a scenario, the chances of them converting into customers are immensely high.

#3 Provide Product Videos

Product photos are a thing of the past. With websites now so dynamic, you should be able to house dedicated videos for products with ease. These videos will help users understand products and push them towards buying, since it saves them the time of ordering, trying and returning it displeased.  

#4 Boast Catchy CTAs

Instead of using redundant and clichéd call-to-action statements, keep them concise, to the point and catchy. 

#5 Display Testimonials

Customer testimonials help build trust, and trust is something all new visitors look for. When there are reliable reviews in place, a user's experience betters by a huge amount, and they are bound to convert into a customer!

Give your eCommerce venture the perfect boost with Openwave! We house some of the best UI/UX Designers in Malaysia, and will provide your business with a top-notch website in no time. From aesthetics to functionality, boast a website that checks all the right boxes! Reach out to us today and avail our world-class UI/UX solutions!  

Watch out for these 6 website design trends in 2018

As 2017 draws to a close, it is time to sit back and analyze the trends that had a hit and those that had a miss. Website design is quite alike to fashion in that it is ever evolving. As the New Year emerges, newer web design trends and concepts can be expected to unseat the old ones. If you wish to maintain your edge over the competition, paying attention to these trends and incorporating them into your website is imperative. The following website design concepts are poised to rule 2018:

Simple and Responsive Website designs: The usage statistics for mobile browsers far surpasses that of desktop browsers. Hence, adopting a mobile-first strategy and developing web designs that are optimized for the smaller smartphone screens will become mainstream.

Text and Typography: Text size and font style matter a lot in the era of smartphones. Bold headers and casual fonts is the new norm. Finding the middle ground between cartoonish fonts such as Comic Sans and formal ones such as Times New Roman is the new challenge and the ones that are easy on the eyes are going to be the trend.

Web design Company

Interactive Videos: Today brands prefer to welcome all their users with a short introduction video as soon as they land on the website. This is a great way of reducing bounce rate and getting users to learn about the brand without much hassle. This trend is expected to last well into the foreseeable future.

Subtle Animations: Sharp transformations and blocky transitions are viewed with cringe these. Hence, incorporating animations that are subtle and intuitive is the trend now. Thanks to better handling characteristics of browsers, this is now possible with more ingenuity to come.

Chatbots: AI-powered ChatBots have a prominent role in driving customer engagement and solving grievances. With every subsequent interaction, chatbots get smarter and can completely replace customer support teams as time progresses.

Voice Commands: Today voice commands based usage is highly popular with several apps and websites incorporating Natural Language Processing (NLP). Voice assistants such as Alexa, Siri, and Google Assistant will redefine how we access and search for content on the web.

Bring these elements to your website by hiring experienced web designers from Openwave. We are a leading website development company and can help you integrate the latest website design trends. Call our business team and set up a meeting!