Ecommerce Trends That Will Shape The Market In 2020

Ecommerce is an ever-growing field with new trends emerging every day. Digitization has made it so that e-businesses need to employ certain strict strategies to outdo their competition. Come 2020, there are a few prominent eCommerce trends to capitalize on for businesses looking to dominate the online space. These trends not only affect businesses but customers too. Without employing the right techniques, your eCommerce business might not be able to reach out to its users! 

Ecommerce Trends 2020

Thriving online as an e-venture is easier said than done, in an era where almost every business has gone online. Here are 4 crucial eCommerce trends you should be aware of to better grow in 2020:

1. Content-Driven Ecommerce: Content marketing and content-driven eCommerce is going to play a huge role in eCommerce. Today, content is everything; from YouTube videos to social media memes, content is what catches peoples’ attention. With the right employment of content, you will be able to give your eCommerce business the perfect leverage! 

2. Better Product Demos: One of the most prominent eCommerce future trends is more in-depth product demos. From static images, eCommerce websites will start employing product videos, even AR-powered demos to give customers the most indulgent demoing experience possible! This makes eCommerce very close to real-time shopping.

3. AI: Artificial intelligence isn’t just for sophisticated purposes, it can also be employed in the eCommerce space. AI can be used for auto-suggesting products to users based on their interests and shopping trends, and in chatbots that interact with users and solve their queries!  

4. Social Media Integrations: Social media is growing every single day, and continues to become the perfect tool for eCommerce. With the inclusion of Instagram shopping and Facebook marketplace, you can now give your brand a lot of social media power by connecting with your customers online! 

Done right, you can take your eCommerce business to starry heights! Reach out to Openwave, the leading Ecommerce Development Company in Malaysia, and augment your venture with our world-class eCommerce solutions. Our experts will equip your e-biz with the best website and ensure that you’re ready to tackle your competition. Call us today to get started! 

Self-Hosting Vs Hosted Ecommerce - Which Is Better For You?

Ecommerce ventures are dominating the digital space today. Several businesses have emerged, each creative in their own manner, but many of them are troubled with the same query - should they self-host or invest on a hosting platform? Self-hosting is essentially you installing a free-to-use platform like Wordpress and then hosting your eCommerce business on it. Hosted eCommerce on the other hand, refers to using platforms like Shopify or Prestashop to build an eCommerce website using their platform and paying them a percentage regularly for hosting it. 

Ecommerce Development Solutions

Let's Take A Look At The Disadvantages Of Self-hosting And Availing Hosted Solutions:

Self-Hosting:

1) Self-hosting is far more arduous when compared to hosted platforms. Here, you'll have to take care of the majority of development.

2) This type of hosting isn't free per se, there are payments involved and you might find it difficult to deal with prior to gaining traction on your store.

3) If you come across problems during the development phase, the amount of support available is minimal. More so, you might have to pay to avail it.

Hosted Solutions:

1) Hosted eCommerce platforms are somewhat expensive, and the payment is often always continuous.

2) When your site gains more traction, there is a huge chance for the hosting price to go up.

3) You can't hard-code elements and customize them to match your tastes. The customization available is minimal and pre-approved. 

4) If you wish to switch platforms midway, you might have trouble exporting data and have to begin from scratch. 

To compare these two, hosted platforms are like paying for a hotel room. While there is an abundance of comfort, none of it is of your choice. Right from the architecture to the bedding, everything is preset. Self-hosting, on the other hand, is like building your own house. The process will be time taking and strenuous, but the end result will be exactly what you wanted!

Regardless of the advantages and disadvantages, you should know that people opt for both these options. There are a number of businesses running on hosted platforms, while several others choose to take the longer path. Backed by the right Ecommerce Developers in Malaysia, you can see success no matter your choice! Reach out to Openwave today and work with our experts!