Thursday 5 October 2017

5 Common Reasons Why Apps End Up In Failure And How To Avoid Them

You’ve got a great idea. You hire a good mobile application development company. You deploy a number of marketing campaigns. Yet, one fine day, you discover that all your invested resources and efforts have been washed down the drain, because your application failed to hit it off. This is not one man’s story but is rather true for many ambitious business owners who set out with high expectations but end up facing disappointment.

Success in the mobile app market is not always a result of bad luck. There are certain factors that can influence how your application performs. Here we’ve listed out a few common reasons why most apps fail to give you insight on what you must not do when hiring mobile application developers:

1) Falling Short On Market Research

Venturing blindly into development without adequate research is the best way to write down your application in the list of failures. It is vital to carry out a thorough market research, get to know your audience, analyze competition and find out what exactly will click with users.

2) Copying Something That Exists

Originality sells. You cannot expect your app to emulate the success of Amazon, simply because you’ve ripped it off entirely. Copying cannot get you anywhere. You need to ensure that your idea is unique to begin with and only then act on it.

3) Ignoring Performance Across Platforms

If your app works well on iPhone but not on iPad, it should send out a red flag. Maintaining consistency in performance across all devices is necessary to give your users the best experience. If you’re developing for multiple platforms, make sure you’re hiring mobile app designers with expertise in the same.
4) Poor App UX

If your application isn’t easy to use, has performance issues, loads slowly or has a lengthy registration or checkout process, you can be sure that it will fail. The UX is the key to attracting users and retaining them. The better it is, the better your chances of success.

5) Messing Up The App Launch

From the planning to the execution, you’ve done it all right. Then follows the launch; mess it up and you’ll find all your efforts being wasted before you know it.  Generate a pre-launch buzz, and have a solid marketing strategy in place. Also, once you’ve launched the app, you need to focus on continual improvement in order to sustain in the market.

Do you want to be a success story? Then team up with a leading Mobile App Development Company in Malaysia that has written hundreds of success stories for business clients around the world.

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