Revamping your site? 6 factors to consider while altering your website design

Change is the only constant, they say. It’s no different in the web world. A while ago, bold typography and pop out colors were trending, but that gave way to subtlety and minimalistic designs. To keep up with the ever-evolving landscape and thrive in the competitive space, business owners need to revamp their websites and stay relevant. 

A site revamp provides a better user experience, boosts your conversion rates and draws more customers to your business. So, if you’re planning on overhauling your website design and other aspects, then you need to get it right. Adopting the wrong approach may leave your pockets several times lighter, but may not yield any results.

Here are the top six factors you need to keep in mind when hiring a professional web design company to revamp your site:

1) Putting functionality first

Take a closer look at your site’s functionality. How long does it take for a visitor to accomplish a task? Is there any way you can make things easier? Focus on optimizing your site keeping its functionality ahead of everything else.

2) Carry out an SEO audit

 
Analyze your site’s metrics and performance to get a clear idea of what’s working and what’s not. This will give you the information you need when deciding what to keep and what to trash and rebuild.

3) Renew the content

This is the best time to consider altering the content of your site. Your audit will reveal information on posts that are performing well and pages that have high bounce rates. This will provide substantial data on where your content needs modification.

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4) Don’t redesign it entirely

 
While a completely changing the website design might sound like a good option, it’s not entirely feasible. In addition to altering the look of your site, you also risk losing your brand’s personality to it. Make small changes, but don’t completely overhaul your site.

5) Be yourself

During a revamp, do note that you cannot go overboard or try to mimic another brand. Stick to what you are and don’t try to be something you are not. For instance, trying to adopt a bright, cheerful tone to a fundraising website won’t go down well. Remain consistent, and never let an overhaul redefine your identity completely.

6) Let the pros handle it

If you need good results, then hire a good technical team comprised of the best website designers, marketers and writers. Remember, your website represents you in the online field, so do not make compromises by cutting corners. Trust only professionals.
 

Planning a website revamp? Who better to work on it than Openwave? Hire website designers and other resources at cost-effective rates today!