Thursday 29 June 2017

The E-commerce revolution: What Einstein AI brings to the online sales world?

At the helm of the information revolution, came the dawn of a new age where an increasing number of users were hooked online, resulting in a drastic shift in shopping patterns. Today, eCommerce has firmly occupied a position as a facet of our lives and is no longer considered a luxury. 

Technology has truly redefined the industry and is being viewed as a viable resource to improving the sales prospects of retailers. A fine example is Amazon, retail giant that has ruled the space for over 20 years, and continues to reinvent its offerings.

Retailers are keen on making it big, but how can it be achieved? That’s where web services like Salesforce, Oracle, etc. come in.

The dawn of AI:

Before AI and machine learning swept the online community, customer experiences were awful. But since customers were accustomed to it, it was survivable. However, with time, the industry positioned itself in a positive light undergoing a tremendous transformation. 

The newest addition came with Salesforce unveiling the latest edition of its eCommerce solution, Salesforce Commerce Cloud. Furthermore, Salesforce is also inserting its ingenious Einstein AI into its products to provide shoppers with AI-powered personalized shopping experiences.

E-commerce Website development

What is the Einstein AI?

Einstein is a highly intuitive AI that promises to be a game-changer in the way we perceive the eCommerce realm. Simple, smart and highly successful, it learns from crucial data and delivers predictions based on its observations. The AI also automates a few tasks, freeing up a lot of time for retailers to engage in other crucial tasks.

It’s role in eCommerce: 

•    Personalizing interactions can nudge customers into making purchases. Artificial Intelligence can be used to capture customer data, study it, and deliver relevant information for maximum effect.
•    Using web behavior, order history, and other details, the Commerce Cloud can generate a model for each shopper.
•    There’s a new Order Management capability that makes use of intelligent algorithms to connect customer demand with supply in the best possible manner.
•    Salesforce also brings in mobile site reference architecture, Google Android Pay integration and a data model for an eCommerce site
•    A Predictive Sort feature is also being made available, which will use machine learning to sort how products are displayed in pages using user behavior.

 The combination of AI/ML with eCommerce is a power-packed one. Explore its fullest potential by getting a store infused with extensive features. Get in touch with Openwave in Malaysia!

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