Thursday 17 November 2016

Top Ways to Use Mobile App Marketing for Social Media

The effort that you put into marketing your app is just as important as the effort you put into designing it. Nobody is going to use your app - no matter how good it is - if they don’t know it exists, after all. 

Social media is a great marketing platform for app developers, being cheap, global and instant. It is a great way to put your app out there, get user feedback for your app, and to drive up demand and retention rates.

What can you do with social media? 
Social media is a great tool for marketing, even if you have no marketing experience. You can use human connection elements to build a relationship with your customers and get them to see you as a person selling a product, and not just a product.

Apart from building a relationship with your customers, you should also use social media to provide useful information about your app. Write or hire someone to create content for you, including blogs, infographics, videos, and articles. 

Mobile app development Malaysia


Here are the top social media platforms and how to get the most out of them:


The maximum post length on Twitter is 140 characters, so your posts on Twitter have to be concise and to the point. If possible, leave space for re-tweeting, which will enable users to share your posts with their friends.  Twitter is mainly used by mobile users, so it’s perfect for app developers.  


Facebook can be very effective if you’re willing to pay for ads, as the platform allows you to target users most likely to try out or buy your app. It takes less than 5 minutes to design an ad, too. Apart from paid ads, Facebook will let you post photos, videos, and informative content. 


A picture is worth a thousand words, so they say. Instagram is a great tool for visual marketing- use photos to tell your story.

There are over 3 million apps on the Google Play Store at the moment, in direct competition with your app. Only a minor percentage of these apps make any money. If you’re struggling with getting users for your app, it might be worthwhile to consult professional developers in Malaysia from Openwave.

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