The mobile app market is reaching a tipping point what with countless apps making an entry on a daily basis. The continued growth and the promising potential of the application industry have prompted several companies to develop mobile apps. Despite paying attention to detail during development, most miss the mark when it comes to launching the application. The launch is the most vital phase of development; fail to execute it properly, and you’ll find all your hard-earned investments going down the drain.
If you want to succeed in the mobile space, then here’s a list of commonly overlooked mobile application launch mistakes that you need to avoid:
#1) Missing Out On Pre-Launch
Prior to launch, it’s vital to pay due attention to pre-launch marketing to generate hype and get people interested in what you have to offer.
#2) Not Starting Marketing Early
You don’t have to wait for the mobile application developers to be done with the development process to be over to market your application. Start marketing from an early stage, release previews and get people excited well ahead of time.
#3) Not Targeting The Right Audience
The more narrowed down your market is, the easier it is to target your marketing efforts. If you don’t know who your audience is, it will be hard to build an application that’s compatible with their needs.
#4) Not Paying Importance To ASO
Despite building a great product, not many people will see it if you ignore App Store Optimization (ASO). Use ASO best practices if you want your application to appear in search and be visible to a large number of users.
#5) Not Knowing The Value Of Ratings
The more positive reviews and ratings your app has, the more likely it is to be downloaded by users. Formulate a strategy to prompt users to rate your app.
#6) Ignoring Other Platforms
Once you develop a mobile application, the natural response is to release it on Play Store (for Android) or App Store (for iOS). However, there are other app discovery platforms like PreApps, AppGratis that can further enhance visibility.
#7) Launching Something That’s Already There
You need to thoroughly scan the market before you opt for custom mobile apps development. Find something unique to build. A sheer lack of originality and ingenuity is bound to translate into failure.
If you want to ensure seamless execution right from development to launch, then rope in the Top Mobile App Development Company in Malaysia.
Really this post is worth to read about mobile applications. It will be add-on in your post if you elaborate your 7 points with an example and make it little longer to gain user values.
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