Friday 4 November 2016

Top Benefits of Using a Real Estate CRM

CRM is an acronym for customer relationship management, which today stands for software that helps automate the process of finding leads for your business and converting them into clients. Almost all the top real estate firms in the country use CRM software to maximize their productivity.

 A real estate business depends greatly on the goodwill it has with customers, and a CRM gives a big boost to your relationship with them. 

If you’re not using a CRM for your real estate business, you’re losing out. Here are the top benefits of using a real estate CRM:

Get access to all your information in one place

A CRM lets you access and organize your information in one place. If you’re a typical real estate agent or business, you probably end up getting leads from innumerable sources, including social media, from mail campaigns, direct references and the like. 

A CRM will let you organize your contacts – regardless of source – in once place and you can access these contacts from your phone, desktop, and other devices at your convenience. For new contacts, your CRM can automatically send out welcome emails. 

CRM Website Malaysia

Improve productivity by automating some of your tasks

A CRM lets you automate some of your tasks. Does an important client have a birthday coming up? A CRM will automatically notify you about it, and you can have it send them a birthday greeting automatically. CRMs save you the trouble of having to remember birthdays and other important events.

Provide personalized services to your clients

A CRM lets you record client information that you can later use to make a sale. Is a certain client looking for a two story house with a sea view? Your CRM is a repository for client information that helps you personalize your services. 

Are you planning on getting a CRM for your business? There are two broad categories of CRM: web-based CRM and PC CRM. From these two categories, you have a lot of good options to choose from, including Salesforce, Pipedrive, TeamSupport, and Freshdesk. You might want to consult with industry experts and hire software developers to choose the right one for your particular business.


  1. Thanku so much for sharing this post. Really helpful
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  2. I am also a real estate agent and for me real estate CRM has been always helpful. By its auto response feature you can easily immediate response to contacts.

  3. CRM software has become very important for every industry, especially real estate industry. Many real estate CRM has been developed to make the process in real estate industry easier and faster. StrategicERP is one of the leading ERP company to provide Sales and CRM for Real Estate.

  4. Wow, this is fascinating reading. I am glad I found this and got to read it. Great job on this content. I liked it a lot. Thanks for the great and unique info. Propertybase